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Indie Filmmakers Can Now Reach out to New Fans with CustomFlix Through ''Amazon Unbox on TiVo''

-- Service offering puts more independent videos into the living

                     rooms of TiVo subscribers --

SANTA CRUZ, Calif.--(BUSINESS WIRE)--March 22, 2007--CustomFlix Labs, Inc., a wholly owned subsidiary of, Inc., (NASDAQ:AMZN) today announced that CustomFlix videos are now available through the recently launched Amazon Unbox on TiVo service, greatly expanding the selection of independent videos and other content from independent producers available to TiVo's 1.5 million broadband-ready TiVo Series2(TM) and Series3(TM) subscribers. This unique Amazon Unbox on TiVo service allows TiVo subscribers to rent or purchase movies, TV shows, and now independent content available through Amazon Unbox and watch them directly on their television sets. Videos from new and current CustomFlix members who choose Amazon Unbox as a distribution channel will automatically be made available to TiVo subscribers for no additional cost.

"This arrangement significantly broadens the audience and distribution opportunities for independent producers," said Dana LoPiccolo-Giles, co-founder and managing director of CustomFlix. "Now our members have even greater access to millions of potential customers with TiVo and we are looking forward to continuing to bring even more independent content into people's living rooms."

"We are pleased to offer our subscribers even more choice when downloading their favorite movies and television shows from with new content from CustomFlix, enabling subscribers to enjoy a wide selection of independent films and documentaries," said Tara Maitra, general manager and vice president of content services at TiVo.

Filmmakers and other independent content owners who wish to make their titles available through Amazon Unbox on TiVo, please visit To learn more about Amazon Unbox on TiVo, go to or

About CustomFlix

CustomFlix Labs, Inc., a wholly owned subsidiary of, Inc., is the leader in manufacture on demand services for independent and enterprise media content owners. CustomFlix was founded in 2002 with the mission of profitably connecting content owners to a worldwide audience. Today, CustomFlix offers professional digitization into the Future-Proof Archive service, as well as inventory-free physical media distribution via both CD and DVD on Demand and video downloads through Amazon Unbox.

About, Inc., (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ:TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season PassT recordings and WishList(R) searches and KidZone have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The Company is based in Alviso, California.

TiVo, Season Pass, TiVoToGo, WishList, the slogan 'TiVo, TV your way.', Series2, Series3, and the TiVo logo are trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2007 All rights reserved.

    CONTACT: CustomFlix
             Stacey Hurwitz, 831-457-5925
             Amazon Media Hotline, 206-266-7180
             TiVo, Inc.
             Krista Wierzbicki, 408-519-9438


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