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Amazon.com Launches Classical Music Blowout Store

Company Makes it Easier for Customers to Find Good Deals on

                            Classical Music

SEATTLE--(BUSINESS WIRE)--March 12, 2007--Amazon.com (NASDAQ:AMZN) today announced the launch of its Classical Music Blowout Store which offers customers a hand-picked selection of more than 2,000 classical music titles across genres including instrumental classical, opera and vocal classical. Citing significant growth of classical music at both Amazon.com and industry wide, the world's largest online retailer created the Classical Music Blowout store to meet the increasing demand for affordable but high-quality classical music. Amazon.com offers more than 100,000 classical music titles including those featured in the new Classical Music Blowout Store.

In 2006, classical music was the second-fastest growing music category at Amazon.com outpacing even the rapid growth experienced industry wide. But despite the continued growth of classical music sales, it's becoming harder and harder for classical music lovers to find the music they want.

"The demand from our customers for classical music continues to outpace other music categories," said Thomas May, Amazon.com senior music editor and classical music expert. "But the disappearance of prominent brick and mortar music stores and the fact that most music retailers are scaling back their selection of classical music means that more and more classical music lovers are relying on Amazon to continue offering the deep selection and low prices that they are looking for. With the launch of this store, we are simply making it easier for customers to find and purchase the classical music they love."

The Classical Music Blowout Store, found at www.amazon.com/classicalblowout, also provides Amazon.com customers who might be new to classical music lively introductory audio profiles to some of the great composers and performers. Classical music fans can also visit www.amazon.com/classical to discover the latest releases from highlighted classical artists, as well as the largest selection of deep-catalogue classical music available.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.


    CONTACT: Amazon.com, Inc.
             Amazon Media Hotline, 206-266-7180

    SOURCE: Amazon.com, Inc.

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