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Amazon.com Reports Record Sales of ''Harry Potter and the Deathly Hallows''

In The Early Hours of Pre-Order Availability, Amazon.com Customers

Are Ordering "Harry Potter and the Deathly Hallows" in Unprecedented

                                Fashion

SEATTLE--(BUSINESS WIRE)--Feb. 1, 2007--Amazon.com (Nasdaq:AMZN) (www.amazon.com) today announced that in just the first seven hours of pre-order availability for "Harry Potter and the Deathly Hallows" the online retailer has sold over 200 percent more books than it did the entire first day of "Harry Potter and the Half-Blood Prince" the sixth book in the series. In fact, sales on Amazon.com in the first seven hours today have eclipsed total sales for the entire first two days of the sixth book. Amazon.com is selling the book for just $18.89 (hardcover), a savings of 46 percent and $39.00 (deluxe edition), a savings of 40 percent.

"The anticipation for this book has been like none other in our history," said Greg Greeley, vice president of books at Amazon.com. "Customers are clearly excited about the book and we are pleased to offer it at such a low price."

Amazon received more than 1.5 million advance orders of the sixth book, "Harry Potter and the Half-Blood Prince," which was released in July 2005 and was Amazon's largest, most successful product release in the company's history.

Since the company posted the detail page for "Harry Potter and the Deathly Hallows" late last year, hundreds of thousands of Amazon.com customers have signed up for e-mail notifications announcing the pre-order availability, far surpassing totals from previous years.

To place an order for "Harry Potter and the Deathly Hallows" and to explore Amazon.com's entire selection of Harry Potter products -- including books, DVDs, computer and video games, journals and stationery, and more -- visit www.amazon.com/harrypotter.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.


    CONTACT: Amazon.com, Inc.
             Amazon Media Hotline, 206-266-7180

    SOURCE: Amazon.com

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