Press Release

<< Back Offers ''Harry Potter and the Deathly Hallows'' for Immediate Pre-order

The Seventh and Final Installment of the Harry Potter Series Due

on July 21, 2007; Customers Who Pre-order on Protected by

                            Price Guarantee

SEATTLE--(BUSINESS WIRE)--Feb. 1, (Nasdaq:AMZN) ( today announced that customers can now pre-order the much-anticipated "Harry Potter and the Deathly Hallows," the seventh and final book in J. K. Rowling's epic series, for just $18.89 (hardcover), a savings of 46 percent and $39.00 (deluxe edition), a savings of 40 percent. In addition, individuals who pre-order on will be protected by Amazon's Pre-order Price Guarantee, which ensures that customers are charged the lowest price offered by from the time they order to the time the book is released.

Harry Potter fans have been eagerly awaiting a release date for the seventh Harry Potter book, slated for July 21, 2007, ever since "Harry Potter and the Half-Blood Prince" -- the sixth book in the series and's largest pre-order ever -- was published in July 2005. Now Muggles everywhere can go to and, without leaving their home or office, ensure they'll be among the first to receive a copy of this wildly anticipated book delivered to their doorstep.

"Each Harry Potter book has surpassed its predecessor in terms of excitement and anticipation, and based on the historic level of activity on our Harry Potter discussion boards, we know that this seventh and final book will be no different," said Greg Greeley, vice president of books at "We are delighted to once again offer customers the simplest, most convenient way to purchase this historic book and, in the process, be among the first to receive the book when it's released in July."

Amazon received more than 1.5 million advance orders of the sixth book, "Harry Potter and the Half-Blood Prince," which was released in July 2005 and was Amazon's largest, most successful product release in the company's history.

Since the company posted the detail page for "Harry Potter and the Deathly Hallows" late last year, hundreds of thousands of customers have signed up for e-mail notifications announcing the pre-order availability, far surpassing totals from previous years.

To place an order for "Harry Potter and the Deathly Hallows" and to explore's entire selection of Harry Potter products -- including books, DVDs, computer and video games, journals and stationery, and more -- visit

About, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

    CONTACT: Amazon Media Hotline, 206-266-7180

    SOURCE:, Inc.

Contact Amazon PR

For Non-media Inquiries:
Amazon Customer Service
For Kindle Marketing/Brand Inquiries:
Kindle Brand Use Guidelines