|Amazon.com Offers ''Harry Potter and the Deathly Hallows'' for Immediate Pre-order|
The Seventh and Final Installment of the Harry Potter Series Due
on July 21, 2007; Customers Who Pre-order on Amazon.com Protected by
SEATTLE--(BUSINESS WIRE)--Feb. 1, 2007--Amazon.com (Nasdaq:AMZN) (www.amazon.com) today announced that customers can now pre-order the much-anticipated "Harry Potter and the Deathly Hallows," the seventh and final book in J. K. Rowling's epic series, for just $18.89 (hardcover), a savings of 46 percent and $39.00 (deluxe edition), a savings of 40 percent. In addition, individuals who pre-order on Amazon.com will be protected by Amazon's Pre-order Price Guarantee, which ensures that customers are charged the lowest price offered by Amazon.com from the time they order to the time the book is released.
Harry Potter fans have been eagerly awaiting a release date for the seventh Harry Potter book, slated for July 21, 2007, ever since "Harry Potter and the Half-Blood Prince" -- the sixth book in the series and Amazon.com's largest pre-order ever -- was published in July 2005. Now Muggles everywhere can go to Amazon.com and, without leaving their home or office, ensure they'll be among the first to receive a copy of this wildly anticipated book delivered to their doorstep.
"Each Harry Potter book has surpassed its predecessor in terms of excitement and anticipation, and based on the historic level of activity on our Harry Potter discussion boards, we know that this seventh and final book will be no different," said Greg Greeley, vice president of books at Amazon.com. "We are delighted to once again offer Amazon.com customers the simplest, most convenient way to purchase this historic book and, in the process, be among the first to receive the book when it's released in July."
Amazon received more than 1.5 million advance orders of the sixth book, "Harry Potter and the Half-Blood Prince," which was released in July 2005 and was Amazon's largest, most successful product release in the company's history.
Since the company posted the detail page for "Harry Potter and the Deathly Hallows" late last year, hundreds of thousands of Amazon.com customers have signed up for e-mail notifications announcing the pre-order availability, far surpassing totals from previous years.
To place an order for "Harry Potter and the Deathly Hallows" and to explore Amazon.com's entire selection of Harry Potter products -- including books, DVDs, computer and video games, journals and stationery, and more -- visit www.amazon.com/harrypotter.
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Forward Looking Statement
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.
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