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Amazon.com's New Shoe and Handbag Website, Endless.com, Offers Customers Overnight Shipping for Negative $5

Special Promotion to Last Only Through February

SEATTLE--(BUSINESS WIRE)--Jan. 29, 2007--Endless.com, an Amazon.com, Inc. (Nasdaq:AMZN) retail website, has announced a special promotion, effective immediately, in which customers will be charged *negative* five dollars for *overnight* shipping on all Endless orders placed through February 28. As a standard practice, Endless.com offers free overnight shipping on all items as well as free return shipping, 365-day returns and a 110 percent price guarantee, so this offer is designed to be an invitation to those who have not yet experienced Endless.

"It's true, we're charging customers *negative* five dollars for the privilege of shipping shoes and handbags to them overnight," said Steven Goldsmith, vice president of Endless.com. "We're pleased that early feedback from customers has been strong, and we believe new customers who take us up on this offer will love the Endless service just as much."

For additional details about this promotion, please reference the following url: http://www.endless.com/help/200103470/.

About Amazon.com

Amazon.com (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer customers the lowest possible prices. Amazon.com and third-party sellers offer millions of unique new, refurbished, and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate web sites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc. and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.


    CONTACT: Amazon.com
             Media Relations
             Tracy Ogden, 206-266-1379

    SOURCE: Amazon.com, Inc.

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