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Amazon.com Announces New Shoe and Handbag Web Site, Endless.com, Offering over 15,000 Styles and Free Overnight Shipping on All Products
    New shoe and handbag web site also offers customers free return
  shipping, and 110 percent price guarantee as well as an innovative
                   search and navigation experience

SEATTLE--(BUSINESS WIRE)--Jan. 3, 2007--Amazon.com, Inc. (NASDAQ:AMZN) today announced the beta launch of its new shoe and handbag web site, Endless.com, which features the unusual business practice of free overnight shipping (next business day) on all items. Additionally, customers can take advantage of free return shipping, a 110 percent price guarantee and an innovative navigation and search experience. The creation of Endless.com is a direct result of Amazon's obsession with customer satisfaction. By offering this truly rich and unique destination, customers will have an easy and flexible, not to mention fun, shoe and handbag shopping experience that they won't find anywhere else online.

"Endless.com is unusual in that we are offering free overnight shipping on everything," said Jeff Bezos, founder and CEO of Amazon.com. "Plus, return shipping is always free and we offer a 110 percent price guarantee on items customers find cheaper somewhere else."

Currently, Endless.com offers over 250 brands and 15,000 styles and colors for men, women and kids, and our selection will continue to grow. Endless.com also provides 24-hour-a-day customer service phone support. For details and timelines on free overnight shipping, customers can reference the countdown clock on the top of every page, which lets them know what their order deadlines and delivery dates will be. In addition, customers will experience easy navigation, detailed product pages that include in-depth product description, customer reviews, and product images, as well as a zoom feature that allows customers to see all product details, whether it's a subtle pattern or a not-so-subtle texture.

Amazon believes that this vibrant and beautiful new shopping experience sets a new standard in service, convenience and product presentation. At Endless.com, customers will find a detailed search and navigation experience not currently found anywhere else online. Customers can shop by price, style, brand, size, and color all at the same time or separately. If a customer would like to conduct a search for gold and red ballet flats by Jessica Simpson, Steve Madden and BCBGirls in a size 8 and an 8.5, or conduct a different search for men's oxfords by Bruno Magli and Kenneth Cole in size 11 within a certain price range, they can. And when customers are ready to buy, they can use their existing Amazon.com accounts.

About Amazon.com

Amazon.com (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer customers the lowest possible prices. Amazon.com and third-party sellers offer millions of unique new, refurbished, and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate web sites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc. and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.


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    CONTACT: Amazon.com, Inc.
             Amazon.com Media Relations
             Tracy Ogden, 206-266-1379
             ogden@amazon.com

    SOURCE: Amazon.com, Inc.

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