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Amazon.com Announces ''Best of 2006 List''

SEATTLE--(BUSINESS WIRE)--Dec. 28, 2006--Amazon.com (NASDAQ: AMZN) today released its "Best Of 2006 List" which includes the bestselling, most positively reviewed, most wished-for and favorite gift products as determined by Amazon.com customers in 2006.

Bestselling Products

The following is a list of the bestselling products on Amazon.com in 2006 by total units sold:

    --  Books: Good to Great: Why Some Companies Make the Leap ... and
        Others Don't by Jim Collins

    --  Music: Taking The Long Way by Dixie Chicks

    --  DVD: Pirates of the Caribbean - Dead Man's Chest (Two-Disc
        Collector's Edition)

    --  Software: World of Warcraft

    --  Electronics: Apple iPods (various)

    --  Home & Garden: Calphalon Commercial Hard-Anodized 12-Inch
        Everyday Pan with Lid

    --  Health & Personal Care: Pampers Cruisers (various sizes)

    --  Grocery: Senseo Douwe Egberts Dark Roast Coffee Pods

    --  Computer & Video Games: Nintendo DS Lite - Polar White

    --  Automotive: Sylvania DOT-it Self-Adhesive Bright White LED
        Light

    --  Apparel & Accessories: Levi's(R) 501(R) Button Fly Jeans

    --  Shoes: Rockport Men's Clarksdale Oxford

    --  Sports & Outdoors: Razor A Kick Scooter

    --  Jewelry: 14k White Gold, Round, Diamond Stud Earrings

    --  Watches: Bulova Women's Diamond Bezel Chronograph Watch

    --  Beauty: Bare Escentuals Get Started Kit

    --  Baby: Contoured Changing Pad

    --  Toys: Radica 20 Questions

    Most-Loved Products

The following is a list of products that were reviewed most positively by Amazon.com customers in 2006:

    --  Books: Harry Potter and the Sorcerer's Stone (Book 1) by J.K.
        Rowling

    --  Music: Josh Groban by Josh Groban

    --  DVD: Mean Girls (Full Screen Edition)

    --  Electronics: Sony DSCF707 Cyber-shot 5MP Digital Still Camera
        w/ 5x Optical Zoom

    --  Home & Garden: Microplane Grater/Zester

    --  Health & Personal Care: Omron HJ-112 Digital Premium Pedometer

    --  Computer & Video Games: Legend of Zelda: Ocarina of Time (N64)

    --  Apparel & Accessories: Lee Jeans Women's Missy One True Fit
        Basic Flare

    --  Automotive: Actron CP9125 PocketScan Diagnostic Code Scanner
        for OBDII (Post-1996) Vehicles

    --  Watches: Invicta Men's Automatic Pro Diver S2 Watch #8926

    --  Beauty: Aquolina Pink Sugar

    --  Toys: Fisher Price Learning Home

    --  Baby: Healthy Care Booster Seat

    --  Grocery: Senseo Douwe Egberts Dark Roast Coffee Pods

    Most Wished-For Products

The following is a list of products that appeared most often on the Wish Lists of Amazon.com customers in 2006:

    --  Books: Freakonomics: A Rogue Economist Explores the Hidden
        Side of Everything by Steven D. Levitt

    --  Music: Taking The Long Way by Dixie Chicks

    --  DVD: Pirates of the Caribbean - Dead Man's Chest (Two-Disc
        Collector's Edition)

    --  Electronics: Apple 30 GB iPod with Video Playback Black (5th
        Generation)

    --  Home & Garden: AeroGrow AeroGarden Garden Kit, Black

    --  Health & Personal Care: Philips Norelco BG2020 Men's Bodygroom

    --  Computer & Video Games: Nintendo Wii

    --  Software: The Sims 2: Open for Business expansion pack

    --  Tools & Hardware: Black & Decker AAW100 8-Inch Auto Wrench

    --  Apparel & Accessories: cashmere pashmina shawls

    --  Sports & Outdoors: Baby Einstein Discover & Play Activity Gym

    --  Jewelry & Watches: Sterling Silver Open Double Flower Pendant,
        18"

    --  Beauty: Bare Escentuals Get Started Kit - Fairly Light/Light

    Most Popular Gift Products

The following is a list of products most frequently purchased as gifts by Amazon.com customers in 2006:

    --  Books: The Audacity of Hope: Thoughts on Reclaiming the
        American Dream by Barack Obama

    --  Music: Duets: An American Classic by Tony Bennett

    --  DVD: Pirates of the Caribbean - Dead Man's Chest (Two-Disc
        Collector's Edition)

    --  Electronics: Apple 30 GB iPod with Video Playback

    --  Home & Garden: Weber 87886 Chimney Starter

    --  Health & Personal Care: Omron HJ-112 Digital Premium Pedometer

    --  Computer & Video Games: Xbox 360 Console (20GB)

    --  Tools & Hardware: Black & Decker AAW100 8-Inch Auto Wrench

    --  Software: Microsoft Flight Simulator X Deluxe DVD (CD)

    --  Apparel & Accessories: MIR Women's Kimo Cashmere 12x60 Woven
        Scarf

    --  Sports & Outdoors: Razor A Kick Scooter

    --  Jewelry: Sterling Silver Open Double Flower Pendant, 18"

    --  Watches: Invicta Men's Automatic Pro Diver S2 Watch #8926

    --  Automotive: LifeHammer Original Emergency Hammer

    --  Beauty: Burt's Bees Head To Toe Starter Kit

    --  Shoes: Disney Cars Toddler Boys' McQueen Slipper

    --  Toys: IlluStory: Write and Illustrate Your Own Book!

    --  Baby: Ocean Wonders Aquarium Bouncer

    --  Grocery: Senseo Douwe Egberts Dark Roast Coffee Pods

    About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.


    CONTACT: Amazon.com
             Media Relations, 206-266-7180

    SOURCE: Amazon.com

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