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CustomFlix Announces Support for Amazon Unbox Subsidiary Delivers Unbox Self-Service Capabilities for

               Independent Filmmakers and Content Owners

SANTA CRUZ, Calif.--(BUSINESS WIRE)--Dec. 19, 2006--CustomFlix Labs, Inc., a wholly owned subsidiary of, Inc., (NASDAQ: AMZN) today announced its support for's video download service, Amazon Unbox, by adding video downloads to its current DVD and CD on Demand services. This new CustomFlix service now enables independent filmmakers and other DVD content owners to make their content available as video downloads to tens of millions of customers through Unbox.

"Filmmakers and content owners are always looking for new ways to make their titles available in different formats and to a broader audience," said Dana LoPiccolo-Giles, co-founder and managing director of CustomFlix. "Adding the Unbox video download service to our current Disc on Demand physical delivery option gives independent filmmakers the choice to offer their works whether on DVD, as a video download, or both."

For no additional cost, new and current CustomFlix members can now add a digital download option to DVD titles available for sale on CustomFlix content will first become available to Unbox customers early next year. "We're excited to be the first CustomFlix Member to offer our independent film through the Unbox video download service," said Linda Nelson, Producer of Shifted from Nelson Madison Films. "With the introduction of video download services like Unbox, audiences have grown to expect a variety of viewing options, and we're excited to be at the forefront of this new distribution channel."

"Amazon Unbox continues to be a popular destination for movie and television lovers to download and watch their favorite videos and the video download service offered by CustomFlix greatly expands the selection of Unbox content to our customers to now include thousands of DVD-quality movies," said Bill Carr, vice president of digital media at

For more information on this CustomFlix service, please visit To learn more about Amazon Unbox, visit

About CustomFlix

CustomFlix Labs, Inc., a wholly owned subsidiary of, Inc., is the leader in manufacture on demand services for independent and enterprise media content owners. CustomFlix was founded in 2002 with the mission of profitably connecting content owners to a worldwide audience. Today, CustomFlix offers professional digitization into the Future-Proof Archive service, as well as inventory-free physical media distribution via both CD and DVD on Demand.

About, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

    CONTACT: For CustomFlix
             Stacey Hurwitz, 831-430-4026
             Sean Sundwall, 206-266-4322

    SOURCE:, Inc.

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