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Amazon.com Holiday Special - One Million Dollar Diamond Watch for Only $499,000

SEATTLE--(BUSINESS WIRE)--Dec. 5, 2006--Just in time for the holidays, Amazon.com, Inc. (Nasdaq:AMZN) today announced the availability of an 18K white gold and diamond watch, valued at one million dollars, available to Amazon customers for the relatively great price of $499,000. This unique and hard-to-find diamond watch from Audemars Piguet contains a total weight of 53 carats of diamonds held in 18K white gold and arranged in rows of eight to form a supple 20 millimeter band. Additional round brilliant diamonds line the top cover of the watch case capped with a virtually scratch-proof sapphire crystal.

"The Jewelry & Watches store at Amazon.com offers a fantastic shopping experience, tremendous selection, and of course great prices," said Steven Goldsmith, vice president, Amazon.com Jewelry & Watches store. "We're thrilled to be able to offer this gorgeous, hard-to-find watch with such a terrific savings. The lucky recipient of this special gift will truly have a happy holiday."

Amazon customers will also find additional jewelry and watch items offered at significantly reduced prices, such as the Jaeger-LeCoultre Women's Reverso Cabochons diamond-encrusted watch, valued at $18,700 and available for $9,724; a one-of-a-kind GIA-certified 5-carat princess-cut diamond center ring with 142 round diamonds in 18k white gold, valued at $189,999 and available for $109,999; 4-carat diamond stud earrings, valued at $57,000 and available for $35,000; a 5-carat emerald-cut diamond-center ring with two 1-carat half-moon side diamonds, valued at $129,999 and available for $74,999.

Amazon.com's Jewelry & Watches Store currently offers over 100,000 diamond jewelry and watch items, including 5,000 diamond watches, 16,000 diamond earrings, 22,000 diamond necklaces and 7,000 bracelets, to name a few. Customers can also expect to find a large luxury watch selection -- including brand names such as Cartier, Chase-Durer, TAG Heuer, Breitling, Bedat, Geneve and Ebel -- ranging in cost from $225,000 to $5,000.

About Amazon.com

Amazon.com (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer customers the lowest possible prices. Amazon.com and third-party sellers offer millions of unique new, refurbished, and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc. and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.


    CONTACT: Amazon.com, Seattle
             Media Relations
             Tracy Ogden, 206-266-1379

    SOURCE: Amazon.com, Inc.

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