Press Release

<< Back Editor's Picks for Hot Gifts This Holiday Season; Great Selection of Toys Eligible for Amazon Prime and Free Super Saver Shipping

SEATTLE, Nov 24, 2006 (BUSINESS WIRE) -- (Nasdaq:AMZN) today announced editor's top picks for the holiday season including top toy products that for the first time are eligible for Free Super Saver Shipping and Amazon Prime. The announcement comes as Amazon's Toy Store brings the hottest toys from top manufacturers to customers during the holidays.

"Amazon and our trusted marketplace sellers have a huge selection of over 150,000 toys for kids of all ages," noted Mark Randall, vice president of Toy and Baby Stores at "When you combine our great selection of products from leading toy vendors like Hasbro, LEGO, Mattel/Fisher Price, Leapfrog, VTech, MGA Entertainment and Radio Flyer with low prices and Free Super Saver Shipping, customers will find great value and convenience in shopping at this holiday season."'s Toy Store offers both mainstream and hard-to-find, niche products in over 20 categories for kids of all ages with a great selection from leading toy manufacturers like Fisher Price, Hasbro, LEGO and Mattel.

"We want to make shopping for Hasbro's toys and games convenient for our consumers and offers a great online shopping experience," said Duncan Billing, chief marketing officer for Hasbro, Inc. "Hasbro is well-known for the depth of its brand portfolio of toys and games. Hasbro truly has something for everyone's wish list."

"We are thrilled to partner with Amazon to offer a wide variety of the hottest LEGO items through their new toy shop this holiday season, and have already seen strong consumer response," said Colin Gillespie, senior director, customer development, LEGO Systems. "The rising trend in online shopping, combined with Amazon's strength in offering one-stop shopping for anything a consumer wants in a way that is convenient and quick, makes a LEGO feature shop on Amazon a win for anyone looking for the high-quality, fun construction sets."

In what is expected to be its biggest holiday season ever, Amazon also announces its annual top gift picks for 2006. The following are great gift ideas from Amazon editors:

Toys & Games (

-- Disney Channel's High School Musical DVD Board Game, $19.99

-- WowWee Roboreptile Robotic Reptile, $89.99

-- LEGO Mindstorms NXT, $249.99

Apparel & Accessories (

-- Latico Women's Python Collection Weekender Bag, $250.00

-- Kenneth Cole Reaction Men's Double Breasted Wool Peacoat, $109.99

-- Cinzia Clara 3-Piece Cashmere Hat, Glove and Scarf Set, $49.99

-- Robeez Kids' Reindeer Slip On Shoe, $29.95

Automotive (

-- LifeHammer Orange The Original Emergency Hammer, $14.99

-- Larin 15 pc. Emergency Kit, $22.95

-- Schumacher Mity-Mite JumpStarter With 12 Amp Hour Internal Battery, $42.99

Beauty (

-- Laura Mercier Beauty Library Set, $120.00

-- Philosophy The Ski House, $35.00

-- Bare Escentuals Shake Your Tail Feather, $55.00

Books (

-- "Barefoot Contessa at Home: Everyday Recipes You'll Make Over and Over Again," $20.22

-- "The Yale Book of Quotations," $31.50

-- "The End (A Series of Unfortunate Events)" Book 13, $6.53

Electronics (

-- Canon Powershot 7.1MP Digital Elph Camera, $229.94

-- Apple 80 GB iPod Video 5.5 Generation, $332.49

-- Bushnell Yardage Pro Golf Pinseeker 1500 Laser Rangefinder, $449.99


-- "Pirates of the Caribbean - Dead Man's Chest" (Two-Disc Collector's Edition), $19.99

-- "Da Ali G Show: Da Compleet Seereez," $34.99

-- "The Sopranos" Season 6, $63.27

Gourmet Food (

-- Leonidas Belgian Chocolate Santas (Set of Two), $25.50

-- Geoff & Drew's Christmas S'MORES Kit, $24.00

-- Dean & Deluca Penguin Cookies, $55.00

Health & Personal Care (

-- Braun 8995 360 Complete Men's Shaver, $169.99

-- The Art of Shaving kit, $35.00

-- Philips Norelco Men's Bodygroom, $34.99

Home & Garden (

-- KitchenAid Artisan Series 5-Quart Mixer, Metallic Chrome, $299.00

-- Rachael Ray 'Gusto-Grip' 8-piece Birch Wood Block Set, $149.99

-- iRobot 5800 Scooba(R) Floor Washing Robotic Hard Surface Cleaner, $299.99

Jewelry (

-- 14k White Gold Journey Circle Pendant, $319.00

-- 10k White Gold Blue Topaz & Diamond Circle Pendant, $79.00

-- 14k Yellow Gold Beaded Mesh Necklace, $129.00

Music (

-- Tony Bennett's "Duets: An American Classic," $12.99

-- Rolling Stones "Singles 1963-1965" Box Set, $59.98

-- Andrea Bocelli's "Under the Desert Sky," $19.97

Shoes (

-- Rebels Judy Ballet Flat, $68.95

-- Jessica Simpson Women's Leve Ballet Flat, $58.95

-- Kenneth Cole Women's Knot Tonight Mid Shaft Dress Boot, $449.95

Sports & Outdoor (

-- NBA League Gear Spalding NBA Official Game Basketball, $99.99

-- Razor Electric Scooter, $94.99

-- Paha Que Aluminum Pole Tepee Shower and Outhouse Tent, $159.99

Tools & Hardware (

-- Denali 3.6V Lithium Ion Cordless Screwdriver Kit, $24.99

-- Toro Power Shovel 7.5 Amp, $75.00

-- Black & Decker BDL220S Laser Level, $12.50

Watches (

-- Bulova Women's Diamond Bezel Chronograph Watch, $241.00

-- Tag Heuer 2000 Series Aquaracer Men's Watch, $725.00

-- Betsey Johnson Women's Leopard Pony Black Leather Watch, $67.99

Holiday Shipping is the home of great shipping options. For convenient and effortless shopping customers can take advantage of a popular program called Amazon Prime. For $79 a year, customers receive free two-day express shipping on qualifying items. Amazon Prime benefits can be extended to up to four family members living in the same household and there is no minimum purchase required and no need to consolidate orders.

Additionally, customers can save money and be assured that their packages will arrive on time for the holidays by using's convenient Free Super Saver Shipping.

For delivery by December 24, the following guidelines apply (for items with 24-hour availability):

-- Dec. 15: Last day to order items using Free Super Saver Shipping on qualifying orders over $25

-- Dec. 18: Last day to order items using Guaranteed Standard Shipping

-- Dec. 19: Last day to order items using Two-Day Shipping

-- Dec. 20: Last day to order items using One-Day Shipping

-- Dec. 21: Last day to order items using One-Day Shipping, as late as 3PM PST (varies by item)

About (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer customers the lowest possible prices. and third-party sellers offer millions of unique new, refurbished, and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. and its affiliates operate websites, including,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc. and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

SOURCE:, Inc., Inc., Seattle
Media Relations, 206-266-7180

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