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Amazon.com Lets ''Customers Vote'' for Extraordinary Deals This Holiday Season

Four Great Products, Four Ridiculous Prices -- Each Week Only One Can Win

SEATTLE--(BUSINESS WIRE)--Nov. 16, 2006--During the next four weeks, Amazon.com (NASDAQ: AMZN) will let customers decide which fantastic deals are offered this holiday season. "Amazon Customers Vote" starts today and continues through the next four weeks. Every Thursday, a new set of four extraordinary deals will be announced on the Amazon.com homepage. Some are popular items this holiday season and others are unique products that customers can only find on Amazon.com. These deals go well above traditional holiday discounting, so customers must vote on the one deal they want Amazon.com to offer each week. For week one, customers can vote today through next Tuesday (November 21), the deal with the most votes will be announced next Wednesday (November 22), and that deal can be purchased beginning at 11 a.m. PT next Thursday (November 23, Thanksgiving Day) -- the same day the next four deals will be up for voting.

The first week's four deals that are up for voting on the Amazon.com homepage today include:

    --  1,000 Xbox 360 core systems, each for $100 (normally $299.99)

    --  2,500 Mongoose dual-suspension mountain bikes, each for $30
        (normally $139.99)

    --  2,000 Barbie in the 12 Dancing Princesses interactive
        Genevieve dolls, each for $10 (normally $49.84)

    --  2,000 Amazon Prime memberships for $40 (normally $79) and
        receive a free $100 Amazon.com Toys Store promotional
        certificate.

Customers are allowed one vote per week but are encouraged to campaign for their deal with friends and family by e-mailing them from the Amazon Customers Vote page. All offers are brand-new, top-quality products.

More deals customers can expect to see (with similar quantities) on the Customers Vote ballot during the next four weeks include:

    --  Portable DVD player

    --  Elliptical trainer

    --  One-year subscription of diapers

    --  1-carat-weight diamond earrings

    --  14-volt cordless drill

    --  Two-room eight-person family tent

    --  26-inch LCD HDTV

    --  Swiss Army pocket knife

    --  George Foreman grill

"Customers love great deals during the holiday season," said Craig Berman, Amazon.com spokesman. "Amazon Customers Vote is a fun way to offer four great products at four ridiculous prices and empower our customers to determine which one wins."

Journalists interested in receiving more information on Amazon Customers Vote can submit an inquiry via http://www.amazon.com/pr or the Amazon.com Media Hotline at (206) 266-7180.

About Amazon Prime

Amazon Prime, Amazon.com's first-ever membership program, is available to customers for a flat fee of $79 per year. Amazon Prime members receive unlimited, express two-day shipping for free, with no minimum purchase requirement on over a million eligible items sold by Amazon.com. Members can order as late as 6:30 p.m. ET and still get their order the next day for only $3.99 per item, and they can share the benefits of Amazon Prime with up to four family members living in their household. Sign up for Amazon Prime at www.amazon.com/prime.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.


    CONTACT: Amazon.com Media Line, 206-266-7180
             www.amazon.com/pr

    SOURCE: Amazon.com

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