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Joyo.com Announces Opening of New Facility in Suzhou to Support Its Business in Eastern China

SHANGHAI, China--(BUSINESS WIRE)--Nov. 3, 2006--Joyo.com, the biggest online Chinese bookstore and leading Chinese online shopping platform, today announced that its second largest operation center has opened for business in Suzhou Industrial Park, in Eastern China. The new facility will create up to 500 jobs in the next several years.

The new, ultra-modern operation center will support Joyo.com's efforts to develop its business in Eastern China, using Amazon's world-leading logistics technology and successful online retail experience to provide easy and convenient e-commerce service to customers in the region.

The opening of the center has been strongly endorsed by the local government authorities in Suzhou, as well as the management of Suzhou Industrial Park. Both groups have been supportive of the creation of the operations center from the very outset of the project.

Wang Hanhua, President, Joyo.com, said: "Joyo.com is committed to delivering the best online shopping experience for customers. As we have expanded Joyo's product selection to include over 400,000 books, music, video and DVD titles, as well as categories such as electronics, home appliances, mother/baby and Toys, we are dedicated to continually lowering prices and helping our customers find exactly what they need."

"The new operation center is evidence of our plans to enhance the scope of our services for businesses and consumers and to enable more customers to enjoy a higher quality of online shopping experience," said Mr. Wang.

Takii Satoshi, Vice President of Asia Pacific operations for Amazon.com, said: "We are delighted that our new operation center has formally opened for business in the Prologis (Suzhou) Logistics Park in the Suzhou Industrial Park. Our new location will enable us to serve Joyo's customers in Eastern China even more quickly and efficiently."

Joyo.com made the strategic decision to move its online sales center in Eastern China from Shanghai to the Suzhou Industrial Park and expanded the space capacity almost 5 times from 2.3K sqm. to around 11K sqm., in order to meet the ever-growing customer needs in the eastern China market.

Tens of thousands of products from categories ranging from books, audio and video, digital phones, baby products and gifts, will be delivered directly from the Suzhou warehouse, serving Joyo's customers in a range of provinces and cities in the region, such as Zhejiang, Jiangshu, Anhui, Jiangxi and Shanghai.

Yang Zhiping, Vice Director, Business Invitation Department, Suzhou Industrial Park management committee, said: "Joyo.com's presence in Suzhou Industrial Park will bring a strong driving force to the construction of our brand, the optimization of our industry structures and the overall development plan of the park."

"The new center, directly facing end-customers with a huge throughput of products and services, will directly bring business opportunities to many logistics and transportation companies based around the Suzhou Industrial Park. Also, Amazon's advanced logistics management experience, adopted by Joyo.com, will provide better support for the center, and will drive the development of the Suzhou logistics sector," said Mr. Yang.

"In the following three years, it is estimated that the center will create tens of millions in revenues for the transportation and service industry in the region. We heartily welcome Joyo.com's decision to partner with the domestic logistics industry, using its advanced world-class technology, and to actively participate in the development of the Suzhou Industrial Park," he said.

According to the latest Internet uptake report from the China Internet Network Information Center (CINIC), the volume of Internet users in the Eastern China region has grown considerably in recent years. The total number of Internet users in the region is 1.4 times greater than the number in Middle and Western China.

Suzhou is situated in the heart of the Yangtze River Delta at the intersection of the coastal economic belt and the Yangtze River Delta economic belt. It is about an hour drive to Shanghai. The Shanghai-Nanjing Expressway and the Suzhou-Hangzhou Expressway intersect in Suzhou and connect it to major cities in the Yangtze River Delta such as Shanghai, Nanjing and Hangzhou.

In addition, the airports and seaports of Shanghai Hongqiao International Airport, Pudong International Airport, Zhangjiagang Riverport, Changshu Riverport, Taicang Riverport, and Shanghai seaport form a convenient and highly efficient transportation network for Joyo's new Suzhou Operation Center, providing an important base for Joyo to further covering the entire Eastern China market.

Joyo.com, an online store founded in 2000, has grown into a large online shopping mall with hundreds of thousands of products categorized into different product menus. Joyo.com provides COD (cash-on-delivery) service in 308 cities around the country and free delivery service for orders more than 99 YUAN. The opening of new Suzhou Operation Center will bring more opportunities to the future development of Joyo.com.

About Joyo.com

Joyo.com was founded in May 2000 and is now the largest retailer of Chinese books in the world. In addition, Joyo.com offers its customers a wide selection of books, music, videos and DVDs, software, wireless and digital cameras, toys and gifts, health and personal care items, among other products, as well as free shipping on qualifying purchases over RMB 99. Joyo.com is headquartered in Beijing.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, and www.amazon.ca.

In 2004, Amazon.com acquired Joyo.com Limited, which operates the Joyo.com Web site in cooperation with Chinese subsidiaries and affiliates.

As used herein, "Amazon.com," includes Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.


    CONTACT: Amazon.com, Inc., Seattle
             PR contact:
             Patty Smith, 206-266-7180

    SOURCE: Amazon.com, Inc.

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