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Amazon.com Jewelry and Watches Sales up More Than 100% in Third Quarter 2006

SEATTLE--(BUSINESS WIRE)--Oct. 30, 2006--Amazon.com, Inc. (Nasdaq:AMZN) today announced that third quarter 2006 jewelry and watch sales increased more than 100 percent year-over-year. Each quarter, an increasing number of Amazon.com's millions of customers are shopping the Amazon.com Jewelry & Watches store, especially for important gift-giving occasions, such as the upcoming holiday season.

"We're very excited about the growth in our Jewelry & Watches store," said Steven Goldsmith, vice president, Amazon.com Jewelry & Watches store. "Not only are our customers choosing to purchase shoes, electronics and beauty items from Amazon.com, but they are also choosing to make, at times, very personal purchasing decisions with us and we take that very seriously."

In addition to a 108% increase year-over-year in sales of engagement rings and gemstones, watch sales on Amazon.com in the third quarter increased 122% percent year-over-year. With an extensive watch selection, one of the largest online, Amazon.com's Jewelry & Watches store offers 200 brands and 6,000 styles (2,400 new watch styles were added in the third quarter alone) with prices ranging from $30 to $75,000. Customers can treat themselves to everything from a stylish Invicta watch to a diamond encrusted Cartier Tank watch or the Omega Seamaster Chronometer Watch, which is featured in the upcoming James Bond movie Casino Royale.

Top-selling watches in the third quarter included the women's Movado Amarosa watch, the Citizen Calibre 2100 Titanium watch, the Tag Heuer 2000 Aquaracer watch and the women's Bulova Diamond Bezel Chronograph watch. Many watches in Amazon.com's luxury selection, which include brand names, such as Chase-Durer, TAG Heuer, Breitling, Bedat, Geneve and Ebel, also ranked amongst customer favorites throughout the third quarter.

Every piece of jewelry sold by Amazon.com is inspected by jewelry professionals to verify quality attributes and ensure an excellent product. Customers will find detailed product specifications about each of the piece's components, including gemstones, settings and metal stamps. A Learning Center provides buying guides for pearls, diamonds, precious metals, and watches. Loose stones are independently certified to be a specific cut, clarity, color, shape and weight. Finally, the store provides all of the tools and helpful information that Amazon.com customers know and love, such as Customer Reviews, Top Sellers lists, So You'd Like To guides and Listmania lists.

About Amazon.com

Amazon.com (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer customers the lowest possible prices. Amazon.com and third-party sellers offer millions of unique new, refurbished, and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc. and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.


    CONTACT: Amazon.com, Seattle
             Media Relations, 206-266-7180

    SOURCE: Amazon.com, Inc.

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