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CustomFlix and Launch CD on Demand Service; New Service Offers Musicians, Labels, and Audio Content Owners an Inventory-Free Production and Distribution Solution

SANTA CRUZ, Calif.--(BUSINESS WIRE)--Sept. 19, 2006--CustomFlix Labs, Inc., a wholly owned subsidiary of, Inc., (NASDAQ:AMZN) today announced the introduction of the CustomFlix CD on Demand service. The new CD on Demand service is similar to the current DVD on Demand service and offers independent musicians, artists, labels, and other music content owners an inventory-free way to reach a worldwide audience and make their audio CDs available to millions of customers.

"With the launch of CustomFlix CD on Demand, we are once again changing the way independent distribution works," said Dana LoPiccolo-Giles, co-founder and managing director of CustomFlix. "Based on the success of CustomFlix DVD on Demand, our members have been asking for an inventory-free audio CD solution. We're pleased to extend our Disc on Demand service beyond video to meet the needs of the independent musician community as well as labels who want to provide as much of their catalogue as possible to Amazon customers. By enabling access to's millions of customers, CD on Demand now offers musicians and labels a powerful new way to profitably connect to their audience."

"CustomFlix CD on Demand is a great service for independent musicians and labels because it provides an easy and inexpensive way to gain exposure to millions of people on," said Aaron Martin,'s director of Print and Disc on Demand Services. "This program will also increase our already broad selection of CDs on Amazon, giving our customers an even greater library of music to choose from."

CustomFlix CD on Demand works the same way as CustomFlix DVD on Demand; CustomFlix manufactures and ships CDs only when customers place orders, so no pre-built inventory is required. This manufacture on demand approach enables independent musicians and labels to offer audio CDs at a fraction of the upfront cost of traditional distribution methods while maintaining unprecedented flexibility and control over their content. Through this service, music content owners can make their CDs available to millions of shoppers on as well as through their own customizable CustomFlix E-Store.

At the heart of the CD on Demand program is the CustomFlix Future-Proof Archive(TM) service, a secure storage and reformatting platform designed to provide content owners the flexibility to repurpose content into multiple future digital formats. The Future-Proof Archive service now supports audio CD, DVD-Video, and WMV-HD DVD. Upcoming support for HD DVD and Blu-ray has already been announced, with additional formats coming in the future.

CustomFlix CD on Demand units include high-quality CD-R media with full-color hub-printed faces; full-color, double-sided tray cards, and four-page, full-color inserts in over-wrapped clear jewel cases. Please visit for more information.

About CustomFlix

CustomFlix Labs, Inc., a wholly owned subsidiary of, Inc., is the leader in manufacture on demand services for independent and enterprise media content owners. CustomFlix was founded in 2002 with the mission of profitably connecting content owners to a worldwide audience. Today, CustomFlix offers professional digitization into the Future-Proof Archive service, as well as inventory-free physical media distribution via both CD and DVD on Demand, adding thousands of hours of media content to Earth's Biggest Selection on

About, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

    CONTACT: For CustomFlix
             Stacey Hurwitz, 831-457-5925
             Sean Sundwall, 206-266-4322


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