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Amazon.com Announces Style Experts Elycia Rubin and Rita Mauceri as Spokespeople for the Apparel & Accessories, Jewelry & Watches, Beauty and Shoe Stores; Authors of the Book 'Frumpy to Foxy in 15 Minutes Flat' to Offer Fashion and Beauty Advice

SEATTLE, Jul 26, 2006 (BUSINESS WIRE) -- Amazon.com (Nasdaq:AMZN) today announced style experts Elycia Rubin and Rita Mauceri as spokespeople for the Apparel & Accessories, Beauty, Jewelry & Watches and Shoe stores. Updated monthly, customers can visit Elycia and Rita's page on Amazon.com (www.amazon.com/frumpytofoxy) to find their accessible and stylish beauty, apparel and accessory picks that will enhance or transform anyone's wardrobe.

"Amazon.com is thrilled to be teaming up with fashion pioneers Elycia and Rita," said Steven Goldsmith, vice president of Amazon.com's Apparel & Accessories and Jewelry & Watches stores. "We feel their sophisticated style is a natural fit and is uniquely suited to Amazon.com's savvy customer base."

Television personalities and co-creators of the hit book "Frumpy to Foxy in 15 Minutes Flat," Elycia Rubin and Rita Mauceri have over 20 years' combined experience covering style and design. In 2005, Elycia and Rita formed the lifestyle brand Foxy & Co, launched the website FrumpyToFoxy.com, and published the essential style guide for women everywhere, "Frumpy to Foxy in 15 Minutes Flat." They make numerous national television appearances on such shows as "The Today Show," "The View," "Good Morning America," "The Tyra Banks Show," and "Beauty and The Geek," and are frequently sought after for their advice by such magazines as "In Style," "Glamour," "Marie Claire," and "Cosmopolitan."

"We're thrilled to be working with Amazon," said Elycia Rubin and Rita Mauceri. "This partnership is an ideal extension of our fashion philosophy - that feeling stylish doesn't have to be hard or high priced. Amazon offers an incredible array of hip clothing, accessory and cosmetic brands for all budgets, making it easier than ever to look stylish in a snap."

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

SOURCE: Amazon.com

Amazon.com Media Relations
Tracy Ogden, 206-266-1379
ogden@amazon.com

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