|Amazon.com Unveils Exclusive The Devil Wears Prada Boutique in Its Apparel & Accessories Store; Customers Can Purchase the Handbag Created by Renowned Designer Patricia Field and Worn by Anne Hathaway's Character in the Film|
SEATTLE--(BUSINESS WIRE)--June 6, 2006--Amazon.com (Nasdaq:AMZN) today unveiled its exclusive The Devil Wears Prada boutique (www.amazon.com/devilwearsprada) in conjunction with the new movie, based on the best-selling book by Lauren Weisberger. Slated for release on June 30, the movie stars Meryl Streep who plays Miranda, the relentlessly savage editor of the world's top fashion magazine, and Anne Hathaway, who plays Andrea Sachs, the meek small-town girl who lands the coveted job of Miranda's assistant.
Starting today, Amazon.com customers can shop the new The Devil Wears Prada boutique in the Apparel & Accessories store for film-inspired products, including a handbag designed exclusively for the film by costume designer Patricia Field and worn by Anne Hathaway's character, Andrea Sachs. Available for $79.95, the bag captures the urban, contemporary style of the movie and is sold exclusively on Amazon.com. "I wanted to create a bag unlike any other bag of the moment which at the same time could serve a young working girl in the day and the evening," said Patricia Field. To hear more about the creation of the bag, customers can view exclusive video footage of Patricia Field discussing the inspiration behind its ingenious design.
In addition to the Patricia Field bag, customers can also purchase the Amazon.com exclusive tee or tank featuring a line from the film "I'm just one stomach flu away from my goal weight" on the front. The tee and tank, made from 100% combed cotton in navy with pink writing, are the must-haves for the beach this summer and are available for $14.99. The boutique also features exclusive video clips from the film.
"Amazon.com is thrilled to be teaming up with Twentieth Century Fox to celebrate the most stylish film of the year," said Steven Goldsmith, vice president of Amazon.com's Apparel & Accessories and Jewelry & Watches stores. "The boutique celebrates the film and its fashion, and offers customers a way to replicate the iconic style of its characters."
Customers will also be able to purchase several limited-edition beauty products from Sephora, such as the Angels Wear Dior Set (includes a full-size 5-color eyeshadow in Incognito, a deluxe travel-size DiorKiss in Pink Marshmallow and DiorShow mascara in black), the Oscar Blandi "Girl on the Go" set (includes Proteine di Jasmine Protein Mist and Pronto shampoo), the Prada Tendre set (contains samples of the Tendre Eau de Parfum Spray) and the Sephora The Devil Wears Prada train case. All products can be purchased through Amazon.com's The Devil Wears Prada boutique.
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