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Amazon.com Unveils Exclusive The Devil Wears Prada Boutique in Its Apparel & Accessories Store; Customers Can Purchase the Handbag Created by Renowned Designer Patricia Field and Worn by Anne Hathaway's Character in the Film

SEATTLE--(BUSINESS WIRE)--June 6, 2006--Amazon.com (Nasdaq:AMZN) today unveiled its exclusive The Devil Wears Prada boutique (www.amazon.com/devilwearsprada) in conjunction with the new movie, based on the best-selling book by Lauren Weisberger. Slated for release on June 30, the movie stars Meryl Streep who plays Miranda, the relentlessly savage editor of the world's top fashion magazine, and Anne Hathaway, who plays Andrea Sachs, the meek small-town girl who lands the coveted job of Miranda's assistant.

Starting today, Amazon.com customers can shop the new The Devil Wears Prada boutique in the Apparel & Accessories store for film-inspired products, including a handbag designed exclusively for the film by costume designer Patricia Field and worn by Anne Hathaway's character, Andrea Sachs. Available for $79.95, the bag captures the urban, contemporary style of the movie and is sold exclusively on Amazon.com. "I wanted to create a bag unlike any other bag of the moment which at the same time could serve a young working girl in the day and the evening," said Patricia Field. To hear more about the creation of the bag, customers can view exclusive video footage of Patricia Field discussing the inspiration behind its ingenious design.

In addition to the Patricia Field bag, customers can also purchase the Amazon.com exclusive tee or tank featuring a line from the film "I'm just one stomach flu away from my goal weight" on the front. The tee and tank, made from 100% combed cotton in navy with pink writing, are the must-haves for the beach this summer and are available for $14.99. The boutique also features exclusive video clips from the film.

"Amazon.com is thrilled to be teaming up with Twentieth Century Fox to celebrate the most stylish film of the year," said Steven Goldsmith, vice president of Amazon.com's Apparel & Accessories and Jewelry & Watches stores. "The boutique celebrates the film and its fashion, and offers customers a way to replicate the iconic style of its characters."

Customers will also be able to purchase several limited-edition beauty products from Sephora, such as the Angels Wear Dior Set (includes a full-size 5-color eyeshadow in Incognito, a deluxe travel-size DiorKiss in Pink Marshmallow and DiorShow mascara in black), the Oscar Blandi "Girl on the Go" set (includes Proteine di Jasmine Protein Mist and Pronto shampoo), the Prada Tendre set (contains samples of the Tendre Eau de Parfum Spray) and the Sephora The Devil Wears Prada train case. All products can be purchased through Amazon.com's The Devil Wears Prada boutique.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

CONTACT: Amazon.com Media Relations
Tracy Ogden, 206-266-1379
ogden@amazon.com

SOURCE: Amazon.com


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