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Amazon.com Launches Emergency Preparedness Store to Offer Preparation and Recovery Products for Hurricane Season

SEATTLE--(BUSINESS WIRE)--June 1, 2006--Amazon.com, Inc. (Nasdaq:AMZN) today announced the grand opening of its new Emergency Preparedness Store (www.amazon.com/prepare) within its existing Tools & Hardware Store, which offers an extensive collection of over 800,000 tools and accessories. With the National Oceanic and Atmospheric Administration predicting a very active 2006 hurricane season, Amazon.com's new Emergency Preparedness Store offers a single shopping destination for tools, communication devices, first aid supplies, safety equipment and more to coincide with the first day of hurricane season.

In an effort to assist customers in choosing the appropriate items for emergency kits, Amazon.com offers Emergency Preparedness Checklists for both the preparation for and recovery from natural disasters such as hurricanes, floods, earthquakes, tornadoes and power outages. In addition, customers will find resources and recommendations from the American Red Cross, the National Weather Service, the Federal Emergency Management Agency (FEMA) and the National Hurricane Center.

"We have seen the predictions for the upcoming hurricane season and, while we hope they do not come to fruition, we want to help our customers prepare for inclement weather," said Jason Goldberger, director, Amazon.com Tools and Hardware Store. "Amazon.com has launched a new Emergency Preparedness Store where customers can do research, get advice and find the products they need for their particular situation."

With a comprehensive collection of products that includes first aid kits, portable generators, emergency blankets, flashlights, emergency radios and more, Amazon.com offers both preparation and recovery aid with all the conveniences of shopping online. Amazon.com's Emergency Preparedness Checklists also include toll-free phone numbers for those instances when ordering online is not an option. Amazon Tools and Hardware operators are available at 800-358-3096 Monday through Friday, 6AM - 11PM, Saturday from 7AM - 9PM and Sunday from 8AM - 8PM.

About Amazon.com Emergency Preparedness Store

As part of the Tools & Hardware Store, the Amazon Emergency Preparedness Store (http://www.amazon.com/prepare) is a one-stop shop for the products needed to prepare for and recover from a disaster. Items in the store include hand tools, first aid kits, emergency radios, generators, and power tools. In addition, the store features resources such as Emergency Preparedness Checklists and links to reference information.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.


    CONTACT: Dobbin/Bolgla Associates, Inc.
             Rachel Bonsignore, 212-388-1400
             rbonsignore@dba-pr.com
             or
             Amazon.com
             Stephanie Mantello Ward, 206-266-4722
             stepward@amazon.com

    SOURCE: Amazon.com, Inc.

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