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Major Networks Select CustomFlix for DVD Distribution on; Programming from NBC Universal, A&E Home Video and PBS Now Available

LAS VEGAS--(BUSINESS WIRE)--April 24, 2006--CustomFlix Labs, Inc., a wholly owned subsidiary of leading online retailer, Inc. (NASDAQ: AMZN), today announced it has agreements with major television and cable networks, NBC Universal, A&E Home Video, and the PBS (Public Broadcasting Service), to distribute popular broadcast content via DVD on Demand on the website. These agreements will make thousands of previously unavailable DVDs accessible to millions of Amazon customers.

"The CustomFlix DVD on Demand service works perfectly for the massive amount of content that network and cable channels have yet to make available on DVD and other digital formats," said Dana LoPiccolo-Giles, co-founder and Managing Director of CustomFlix. "Our service enables content providers to quickly and economically distribute previously unavailable programming to millions of customers. Because we produce discs only when customers order, our providers are not subject to the expense or risk associated with traditional distribution methods."

CustomFlix is working with NBC Universal to encode and distribute content from the network's library of popular programming. This includes a wide variety of titles such as the "Westminster Kennel Club Dog Show" and a compilation of popular "Where in the World is Matt Lauer?" segments from the "Today" show. More NBC titles are being added on an ongoing basis, with many DVDs being pre-sold during the initial airing of the broadcast.

"Working with CustomFlix enables us to identify key programs, advertise the availability of these programs on DVD, and make them available for purchase while the shows are airing," comments Kim Niemi, Senior Vice President, NBC Universal Television Distribution, Video, Music and Product Development. "The ability to offer our viewers a quick and easy method to purchase NBC Universal programming that wouldn't ordinarily be available through traditional DVD distribution is very exciting."

A&E Home Video, the home entertainment distribution arm of A&E Television Networks, is currently selling more than 1,000 titles to customers through the CustomFlix DVD on Demand program. Selected content from the A&E(R) Network, The History Channel(R) and The Biography Channel(R) is now available, including programs such as "Modern Marvels," "Investigative Reports" and the award-winning "Biography(R)" series. The breadth of the A&E Home Video catalog is a natural fit with's mission of providing the Earth's Biggest Selection. customers are able to effectively navigate this wide selection of titles through Amazon's discovery features, such as search, browse, and personalized recommendations.

"The A&E Home Video library features a wide range of programs, and is a perfect match for's huge customer base, especially given Amazon's ability to match diverse programs with specific audience interests," said Kate Winn, Vice President of Sales & Marketing for A&E Home Video. "Because we have no inventory costs, it makes economic sense to make a much broader range of titles available than we could through a traditional manufacturing and warehousing approach. The CustomFlix Automated Artwork system allows us to effortlessly add titles without additional design time or costs. We look forward to offering consumers additional titles through the DVD on Demand program."

PBS (Public Broadcasting Service) and producers of PBS content, including WGBH Boston Video, have selected CustomFlix for the distribution vehicle for a variety of programs including "American Experience", "Antiques Roadshow", "Frontline" and "Nova". These and many other public television shows are expected to be available soon for sale as DVDs on

"At PBS, we are a community resource, operating in the public interest," said Andrea Downing, Vice President, Consumer Products. "PBS is constantly looking for ways to expand the reach of our programming to enrich people's lives. Working with CustomFlix and provides new opportunities to reach an audience beyond our broadcasts. DVD on Demand offers a unique opportunity, which meets our need for DVDs today, but promises more opportunities in the future. The CustomFlix Future-Proof Archive service provides flexibility by allowing us to reformat our content into future formats without requiring us to pull our original tape masters."

DVDs from NBC Universal, A&E Home Video and PBS are available today for purchase at

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric, and 20% owned by Vivendi Universal.

About A&E Television Networks

A&E Television Networks, a joint venture of The Hearst Corporation, ABC, Inc. and NBC Universal, is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, to home videos/DVDs and music CDs, to Web sites, as well as supporting nationwide educational initiatives. AETN is comprised of A&E Network(R), The History Channel(R), History International(R), The Biography Channel(R), Military History Channel(TM), The History Channel en espanol(TM), Crime & Investigation Network(TM), AETN International, and AETN Consumer Products. The A&E web site is located at, the Biography web site is located at and The History Channel(R) web site is located at

About PBS

PBS is a private, nonprofit media enterprise that serves the nation's 348 public noncommercial television stations, reaching nearly 90 million people each week through on-air and online content. Bringing diverse viewpoints to television and the Internet, PBS provides high-quality documentary and dramatic entertainment, and consistently dominates the most prestigious award competitions. PBS is the leading provider of educational materials for K-12 teachers, and offers a broad array of educational services for adult learners. PBS' premier kids' TV programming and Web site, PBS KIDS Online, PBS KIDS Online, continue to be parents' and teachers' most trusted learning environments for children. More information about PBS is available at, one of the leading dot-org Web sites on the Internet.

About CustomFlix

CustomFlix Labs, Inc., a wholly owned subsidiary of, Inc., is the leader in DVD on Demand services for enterprise and independent media content owners. CustomFlix was founded in 2002 with the mission of profitably connecting content owners and filmmakers to a worldwide audience. Today, CustomFlix offers professional digitization into the Future-Proof Archive service, as well as inventory-free physical media distribution via DVD on Demand, adding thousands of hours of media content to Earth's Biggest Selection on

About, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

For NBC Universal
Katrina Florence, 818-777-3233
For A&E Home Video
Kerri Tarmey, 212-551-1504
Andrea Downing, 703-739-5394
For CustomFlix
Stacey Hurwitz, 831-457-5925
Jani Strand, 206-266-2824


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