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Benefit Cosmetics Chooses End-to-End E-Commerce and Phone Order Solutions from Amazon Services for United States and United Kingdom

SEATTLE & SAN FRANCISCO--(BUSINESS WIRE)--April 19, 2006--

Amazon Services to provide phone order processing and technology,

order fulfillment, and customer service for benefitcosmetics.com and

benefitcosmetics.co.uk

Amazon Services, Amazon Services Europe, and Benefit Cosmetics today announced that Benefit Cosmetics has chosen the Amazon Services Enterprise Solution to develop and support new Benefit Cosmetics online and phone order offerings for the United States and United Kingdom. A subsidiary of leading luxury group LVMH Moet Hennessy Louis Vuitton, Benefit Cosmetics is one of the fastest-growing cosmetics companies in the United States and is rapidly expanding its international presence. Under the multiyear agreement, Amazon Services and Amazon Services Europe will provide phone order processing and an end-to-end e-commerce solution for Benefit Cosmetics U.S. and U.K. Web sites, including design and usability, technology platform, order fulfillment, and customer service for orders placed online. Both Web sites and phone order services are scheduled to launch later this year.

"Enhancing the presence of Benefit Cosmetics on the Web is an important part of our aggressive growth strategy both nationally and internationally, which is why we chose an e-commerce solution provider with the breadth of experience and capability of Amazon Services," said Benefit Cosmetics General Manager of E-Commerce Neil Kjeldsen. "We can focus on creating great products and store experiences for our customers while Amazon ensures the shopping experience for our customers who shop online is equally compelling."

Amazon Services and Amazon Services Europe will provide Benefit Cosmetics with an end-to-end e-commerce solution that includes Amazon technology and e-commerce expertise. Amazon shopping technology such as one-step checkout, Search and Navigation, Personalization, Ordering and Payments, Wish Lists, and Recommendations will be available to Benefit Cosmetics online customers, and order fulfillment and customer service will be operated by Amazon's global network of fulfillment and customer service centers.

"We are pleased that Benefit Cosmetics chose Amazon Services to develop and support new end-to-end phone order processing and online offerings for their customers in the U.S. and U.K.," said Amazon Services Enterprise Solutions Vice President Wes Herman. "Through this partnership we believe we can build an online experience that helps Benefit Cosmetics reach even more customers with its unique and dynamic brand and products."

About Benefit Cosmetics

Benefit Cosmetics (www.benefitcosmetics.com), a division of LVMH, is a major force in the beauty industry. The company has swept the world with one-of-a-kind cosmetics and skin care products, and Benefit goods are cult favorites of celebrities around the world. Viewed as a trend-setting line, it is often imitated but never duplicated by its competitors. Today, Benefit is the fastest growing luxury cosmetic brand in the U.S. with more than 600 counters in ten countries and 5 free-standing boutiques in California.

About Amazon Services

Amazon Services is a subsidiary of Amazon.com, Inc. (Nasdaq:AMZN) that offers the technical platform, operational capabilities and online retailing expertise that power Amazon.com to other retailers. The company's Amazon Enterprise Solution currently powers the online offerings of world-class brands such as Target Stores, The Bombay Company, National Basketball Association, Bebe Stores and other leading retail sites.

About Amazon Services Europe

Amazon.com's Luxembourg-based subsidiary, Amazon Services Europe, provides world-class service to retailers and their customers through a suite of innovative service offerings from discovery through delivery. This includes technology, hosting, customer service, direct-to-consumer fulfillment, and transportation solutions that are tailored to support and enhance their brand and customer experience.

Forward-Looking Statement This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

CONTACT: Amazon.com
Amazon Media Hotline, 206-266-7180
www.amazon.com/pr

SOURCE: Amazon.com


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