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Timex Chooses Amazon Services to Develop and Manage New Online Offering; Retail Web Site of America's Bestselling Watch Brand to be Powered by Amazon's Technology and E-Commerce Expertise

SEATTLE & MIDDLEBURY, Conn.--(BUSINESS WIRE)--April 12, 2006--Amazon Services LLC and Timex today announced that Timex will use the Amazon Services Enterprise Solution to power its new online offering. Timex is America's bestselling watch brand, offering the watch industry's most complete and most broadly distributed line of products. Under their multiyear agreement, Amazon Services will develop and manage a Timex-branded Web site with the Amazon technology and e-commerce expertise offered by Amazon Services.

"Partnering with Amazon Services for is a great decision for our business and will enable us to deliver a world-class experience to our Web site visitors," said Timex Chief Executive Officer Joe Santana.

"This partnership allows us to focus on our business of designing world-renowned watches while Amazon Services focuses on what they do best -- designing and managing an outstanding Web experience," said Gary Druckenmiller, Director, and e-business.

Amazon Services will host the Timex Web site and use Amazon's technology to give Timex control over their brand, the customer experience, and their online business. Amazon shopping technologies such as one-step checkout, Search and Navigation, Personalization, Ordering and Payments, Wish Lists and Recommendations will also be available to Timex's online customers.

"We are pleased that Timex chose Amazon Services to develop and manage a new online offering for their customers," said Amazon Services Enterprise Solutions Vice President Wes Herman. "We look forward to building a Web experience for Timex and its customers that is unsurpassed in the watch business."

About Timex

Founded in 1854, Timex is a privately owned company with manufacturing plants and company offices in over 80 countries around the world. With more than one billion watches bearing the Timex brand sold worldwide, the Timex Group has been providing innovative, well-designed, and reliable timepieces for over 150 years. For local store information, consumers can call (800) FOR-TIMEX or visit our Web site at

About Amazon Services LLC

Amazon Services LLC is a subsidiary of, Inc. (Nasdaq:AMZN) that offers the technical platform, operational capabilities and online retailing expertise that power to other retailers. The company's Amazon Enterprise Solution currently powers the online offerings of world-class brands such as Target Stores, The Bombay Company, National Basketball Association, Bebe Stores, and other leading retail sites.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

Amazon Media Hotline, 206-266-7180

Kaplow Communications on behalf of Timex
Michelle Daniels, 212-221-1713

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