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"Alexa Top Site" Web Service Now Available for Developers Through Amazon Web Services
New web service allows software and web developers to incorporate lists of web sites, ranked in order of Alexa Traffic Rank, directly into their applications

SAN FRANCISCO, Jan 13, 2006 (BUSINESS WIRE) -- Alexa Internet, a subsidiary of Amazon.com, Inc. (Nasdaq:AMZN), today launched the Alexa Top Sites web service on the Amazon Web Services web site. The Alexa Top Sites web service provides software and web developers with programmatic access to lists of web sites ordered by Alexa Traffic Rank, which represents one of the largest, most up-to-date and global samples of Internet usage available. This data can be used by developers for a wide-range of products and services like prioritizing aggregated information on a web site and building products that help businesses make decisions such as where to most effectively advertise. Developers can sign up and get started using Alexa Top Sites today at the Amazon Web Services web site http://aws.amazon.com.

"Alexa is constantly looking at the enormous amount of information we collect about the web to find sets of data that we believe will help developers build products for the customers they already have or want to have in the future," said Alexa Product Manager Geoff Mack. "The new Alexa Top Sites web service is the latest result of this effort. Developers can now build web applications and products using one of the world's most credible samples of web usage. We can't wait to see what developers build with this data."

Using the Alexa Top Sites web service, developers can programmatically request, receive, and incorporate into their applications Alexa Traffic Rankings on a worldwide basis or by specific country. In addition to its Alexa Traffic Rank, the service provides information about each site's number of page views per million users, average page views per user, and the number of Alexa users. Whether seeking the top 100,000 web sites in the world, or the top 1,000 in the U.S., the Alexa Top Sites web service allows developers to programmatically receive rankings for web sites in over 70 countries. Developers can request any set of rankings they would like, and will be charged a fee of only $0.0025 per web site URL they request and receive from the web service.

Alexa Traffic Rankings are based on the anonymous usage patterns of millions of Alexa Toolbar users based around the world. Site rankings are updated daily and based on a combined measure of reach and page views computed over a rolling three-month period. Reach is determined by the number of unique Alexa users who visit a site on a given day; page views are the total number of pages viewed by Alexa users. The site with the highest combination of reach and page views is ranked first. More information on how Alexa Traffic Rankings are computed is available at http://pages.alexa.com/prod_serv/traffic_learn_more.html.

Today's release of the Alexa Top Sites web service marks the first time that Alexa's Traffic Rankings have been available programmatically as complete lists. Alexa Traffic Rankings can be seen on a per-site basis on the Alexa Toolbar under "Site Info," the Alexa web site under the "Traffic Rankings" tab, using the Alexa Web Information web service, or in list form via email for a fee. Before today's launch, developers seeking programmatic access to a ranked list needed to request Alexa Traffic Ranking data on a per-site basis and compile the rankings themselves.

Alexa Top Sites is available through Amazon Web Services, which exposes Amazon technology and product data that enables developers to build innovative and entrepreneurial applications. "We are excited to have another compelling web service from Alexa available to the Amazon Web Services community of developers," said Adam Selipsky, Vice President of Product Management and Developer Relations for Amazon Web Services. "This is the latest example of powerful and low cost offerings being built by Amazon and its subsidiaries, and offered through Amazon Web Services."

About Alexa Internet

Founded in April 1996 and acquired by Amazon.com in 1999, Alexa Internet provides dynamic data about the Web. Alexa's services include Web site traffic information, statistics, and other tools to make timely and intelligent business and consumer decisions.

About Amazon Web Services

Launched in July 2002, the Amazon Web Services platform exposes Amazon technology and product data that enables developers to build innovative and entrepreneurial applications on their own. More than 140,000 developers have signed up to use Amazon Web Services since its inception. Applications built using the Amazon Web Services Software Developers Kit range from enhanced Associates sites that advertise products from the Amazon.com Web site to integrated solutions for retailers selling merchandise through Amazon.com. Developers make money by earning referral fees from their Associates sites or by charging users for the applications they build. Amazon Web Services is a division of Amazon Digital Services, Inc.

About Amazon.com

Amazon.com (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer customers the lowest possible prices. Amazon.com and third-party sellers offer millions of unique new, refurbished, and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven retail Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our," and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Amazon.com Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

SOURCE: Amazon.com, Inc.


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