Press Release

<< Back Customers Order over 108 Million Items Worldwide During 11th Holiday Season; More Than 99 Percent of Orders Shipped in Time to Meet Holiday Deadlines Worldwide

SEATTLE—Dec. 26, 2005—, Inc. (NASDAQ: AMZN) today announced that the 2005 holiday season finished as its best ever, with the company's Holiday Delight-O-Meter surpassing 108 million items ordered for the first time. The 2005 holiday season also brought another single-day record with the Delight-O-Meter tracking more than 3.6 million items ordered, or 41 items per second, on Dec. 12th.

“To our customers around the world--thank you,” said Jeff Bezos, founder and CEO of “We are grateful to our customers for shopping with us this holiday season and we wish everyone a happy new year.”

Worldwide 2005 Holiday Facts
  • shipped more than 99 percent of orders in time to meet holiday deadlines worldwide.

  • On the peak day this season, Amazon's worldwide fulfillment network shipped over 2.7 million units.

  • More than 600,000 gift certificates were ordered between Nov. 25th and Dec. 22nd 2005.

  • shipped to over 200 countries.

  • One of's most remote shipments was the Panasonic PVL552H VHS-C Camcorder with 4.0" LCD shipped to Napaskiak, Alaska. 2005 Holiday Facts ( only)
  • If all of the tents sold in's Sports & Outdoors store were stacked on top of each other, they would top 30,000 feet, which is higher than Mt. Everest.

  • The most expensive item purchased in's Jewelry & Watches store was a $94,000 pair of diamond earrings.

  • sold enough running shoes to outfit nearly every participant in this year's Boston Marathon.

  • The last order placed on Dec. 22nd in time for Christmas delivery contained 14K Yellow Gold Four Prong 4mm Square Sapphire Stud Earrings. The earrings were delivered to Albany, Oregon on Dec. 23rd.'s hot holiday sellers (Nov. 25 through Dec. 22 based on units ordered)
  • Video games were popular this year, and topping the list were Mario Party 7 for Gamecube, Sid Meier's Civilization IV for PCs, and Microsoft's Age of Empires 3 for PCs.

  • Tops in video game hardware were the Game Boy Advance SP in Pearl Blue, the Sony PlayStation Portable (PSP) Value Pack, and the Electric Blue Nintendo DS.

  • iPods ruled the holiday season in Electronics, owning the top three slots- the Apple 2 GB iPod Nano (Black), the Apple 30 GB iPod with Video Playback (Black), and the Apple 512 MB iPod Shuffle were the top sellers.

  • In music, the top sellers included Amarantine by Enya, Christmas Songs by Diana Krall, and Born to Run: 30th Anniversary 3-disc set by Bruce Springsteen.
  • The top-selling Sports & Outdoors items were the Diamond Gen IV- Rechargeable No Battery Forever LED Shake Flashlight, the Wenzel Nova Sport 6'x5' 2 person Dome Tent, and the Halex 64302 Alpha LCD Dartboard.

  • The top-selling books were The Chronicles of Narnia Box Set (paperback) by C.S. Lewis, The World Is Flat: A Brief History of the 21st Century by Thomas L. Friedman, and Rachael Ray 365: No Repeats--A Year of Deliciously Different Dinners (A 30-Minute Meal Cookbook) by Rachael Ray.

  • In the Tools store, the Black and Decker SS925 Storm Station All-in-one Rechargeable Power Source/Radio/Light, the Black and Decker ATM100 25' Auto Tape Measure and the Sheffield WH58009 Folding Lock Back Utility Knife were the top sellers.

  • Top Software titles included QuickBooks Pro 2006 Financial Software for Small Business, TurboTax Total Tax Solution Deluxe 2005 with State (Win/Mac), and Adobe Photoshop Elements 4.0 (Windows).

  • Top sellers in the Beauty store were philosophy candy cane shower and bubble bath, philosophy holiday rescue hot cocoa & marshmallow gift set, and the Caswell-Massey 10 Product Sampler.

  • Jewelry was popular and the top sellers included a 20” Sterling Silver Eternity Cross Pendant, a Diamond Circle Pendant, and a Floating Heart Pendant with Diamond.

  • Watches were also popular with the Invicta Men's Automatic Pro Diver S2, the Harry Potter and the Goblet of Fire, and Movado Women's Amarosa watches among the top sellers.

  • In DVD, top sellers were Star Wars, Episode III- Revenge of the Sith, March of the Penguins (Widescreen Edition) and Madagascar (Widescreen Edition).
  • The top-selling Kitchen items included the Calphalon Commercial Hard-Anodized 8 ½ Quart Saucier with Lid, the George Foreman GR10AWHT Champ Grill, and Riedel O Cabernet/Merlot Wine Tumblers.

  • In Health and Personal Care, the Panasonic ER411NC Nose and Ear Hair Groomer, the Rayovac Sportsman LED Headlight, and Sonicare Elite 7500 Power Toothbrush were top sellers.

  • Coats were the popular apparel item this year, with the Weatherproof Men's Microfiber Bomber Jacket and the Pritti Women's 10 Button Solid Short Peacoat topping the list, along with the Hue Women's Long Muk Luk Slippers.

  • In shoes, the Adidas Men's a3 Megaride Running Shoe, Unlisted A Kenneth Cole Production Men's Groovy Nights, and Adidas Men's a3 Ultimate Power Training Shoe were top sellers.

  • In Gourmet Foods, 2 pounds of Imported Chocolate Truffles from Winning Gifts and Flowers was the top seller, followed by a Ghirardelli Chocolate Holiday Tower from Gift Baskets and a Tower of Sweet Treats from Harry and David.

    About the Delight-O-Meter

    The Delight-O-Meter tracks the approximate number of items ordered from and third-party sellers at,,,,, as well as owned items, such as books, music and DVD/video products, ordered at Syndicated Stores domains (such as and from's stores at

    The Delight-O-Meter excludes certain items, including items ordered from, Amazon gift certificates, items ordered through catalogs and items not owned by ordered through domains – such as The Delight-O-Meter is not adjusted for items ordered that are subsequently canceled or returned.

    This year's Delight-O-Meter launched on Nov.23, 2005 with a count of over 33 million items ordered since Nov. 1, 2005. The Delight-O-Meter is updated continually, but lags actual items ordered depending on the item. The Delight-O-Meter should not be viewed or used as a predictor or indicator of revenue or other financial information relating to

    About, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. and its affiliates operate seven retail Web sites:,,,,,, and

    As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

    Forward Looking Statement

    This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

    Contact: Media Relations

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