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$94,000 Diamond Earrings Top Amazon.com's Holiday Jewelry Sales

SEATTLE--(BUSINESS WIRE)--Dec. 23, 2005--Amazon.com, Inc. (Nasdaq:AMZN) today announced the sale of its highest-priced item so far this holiday season, a pair of $94,000 diamond earrings. Certified by the Gemological Institute of America, the drop earrings are a total carat weight of 8.34 carats, featuring two 2.5 carat yellow diamonds and two 1 carat white diamonds in a platinum and 18 karat yellow gold setting.

"These stunning earrings are going to make someone's holiday very special this year," says Steven Goldsmith, vice president, Amazon.com Jewelry. "We're delighted that more and more customers are turning to Amazon.com for luxury jewelry shopping."

High-end jewelry has been more popular than ever with Amazon.com shoppers this holiday season. Customers have purchased several thousand styles of jewelry including pieces of 18 karat gold, diamond solitaire rings, diamond stud earrings and pearl strands in varying shapes, sizes and colors. Several high-end designer watches have also been popular with customers, including the Rolex Daytona Oyster Perpetual Men's Watch and the Omega Men's Seamaster 300 M Chrono Diver Watch.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven retail Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.


CONTACT: Amazon.com, Inc.
Jani Strand,
206-266-7180
SOURCE: Amazon.com, Inc.


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