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Amazon.co.jp Opens New "Sports" Store!
Huge selection of more than 100,000 Sports items available, Offering up to 20% reward program for Golf related items!

Online store Amazon.co.jpihttp://www.amazon.co.jp/j announced today that it launched its new gSportsh storeihttp://www.amazon.co.jp/sports/joffering more than 100,000 sports-related goods covering 17 categories including fitness, golf, camping, outdoor, baseball and soccer. The launch of the gSportsh Store at Amazon.co.jp is the second sporting goods store in Amazonfs world-wide, following that of Amazon.com, which launched in September 2003.

The store features a vast selection of sporting goods from approximately 600 different domestic and foreign brands including Bridgestone, Dunlop, Nike and Adidas. It also provides fitness exercise equipment such as yoga supplies and dumbbells; dietary supplements such as amino acid, protein and diet drinks; outdoor products such as camping outfits; fishing goods and bicycles.

The website includes a new one-stop custom order feature to help shoppers find the perfect item by selecting the color or size of such items like shoes and uniforms. Regarding golf equipment, customers can search items by menfs, ladies and brand in addition to by item genre such as driver, iron and golf ball. The store provides all the useful features of Amazon.co.jp including product search, navigation, customer reviews and personalized recommendations to customers based on items already clicked or purchased.

gWe are very excited to offer such a huge selection of sporting goods at low prices, with the best shopping experience for customers in Japan,h said Jasper Cheung, President of Amazon Japan K.K.. gWe continue to expand our large selection of goods to satisfy our sports fans and general customers.h

The store offers a variety of products at low prices every day. Customers who purchase golf-related products such as clubs, golf training goods and golf shoes costing more than 5,000 JPY (tax included) will receive an Amazon.co.jp gift certificate valid for up to 20% of the purchase price, redeemable on a future Amazon.co.jp order. In addition to this gup to 20% reward program for golf related itemsh, as a campaign to commemorate the storefs opening, for a limited time only (until December 10, 2005), customers who order more than 5,000 JPY (tax included) at one time from Amazon.co.jpfs Sports store, will receive an Amazon.co.jp gift certificate valued 500 JPY available for immediate use. Please see websiteihttp://www.amazon.co.jp/sports/j for details.

FREE domestic shipping is applicable on any purchase of JPY1,500 (tax included) or more. COD purchases are also accepted.

About Amazon.co.jp www.amazon.co.jp

Amazon.co.jp opened its virtual doors in November 2000, and strives to be the worldfs most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.jp today offers more than ten million items of Japanese and foreign language books, CDs, DVDs, videos, software titles, PC & video games, electronics, Home & Kitchen, Toys & Hobby and Sports items. Through the Amazon Mobile mobile commerce platform, Amazon.co.jp is also accessible via i-mode, EZweb and Vodafone Llive! wireless devices. Amazon.co.jp customers enjoy the benefits of industry-leading, online shopping technology such as secure credit-card payment; COD payment; personalised recommendations; and streamlined, 1-Click ordering. Amazon.co.jp is one of six internationally focused websites operated by Amazon.com (NASDAQ: AMZN), a Fortune 500 company based in Seattle, Washington, USA; Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca and www.joyo.com.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

Please direct inquiries related to this press release to:
Amazon Japan K.K.
PR: Misao Konishi / Megumi Miyazaki
Tel: 03-4288-4020
E-mail: press@amazon.co.jp


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