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Amazon's -- China's Leading Online Retailer -- Honored with Customer Care Award

SEATTLE--(BUSINESS WIRE)--Nov. 10, 2005--Amazon's, China's leading online retailer for books, music, DVDs, electronics and other products, was named by The China Call Center and CRM Association as a winner of its "Award for Customer Care & Management Excellence China 2005." was the only B2C e-commerce site selected for this award.

"At, the customer is at the heart of everything we do," said Hanhua Wang, managing director of "We are greatly honored to be chosen as one of the most customer-centric companies in China, and we look forward to making even better for our customers in the months and years to come."

In addition to providing customers in China with the widest selection of media products -- as well as toys and electronics -- at the best prices, exports Chinese-language books, DVDs and music to dozens of countries around the world.

Since acquired Limited, has introduced a number of improvements to its web site which makes shopping and buying even easier.

For example, has added thousands of new titles in all categories, which means that customers can find more of what they're looking for. also offers improved browse features and faster search results, so it's easy for customers to find what they want, more self-service features, allowing customers to better manage their accounts, and expanded payment options, enabling customers to use more types of credit cards on the site.

In addition, recently became the first e-commerce company in China to automatically give customers a credit after it lowered the price on the highly anticipated Harry Potter and the Half-Blood Prince (Chinese simplified version), the sixth book in J.K. Rowling's epic Harry Potter series. In July 2005, announced that pre-orders for Harry Potter and the Half Blood Prince had exceeded 1.5 million orders worldwide, making the title the online retailer's largest new product release ever.

About was founded in May 2000 and offers customers a wide selection of books, music, videos and DVDs, electronics, software, toys and gifts, among other products. is headquartered in Beijing.

In 2004 acquired Limited, which operates the Web sites in cooperation with Chinese subsidiaries and affiliates.

About, Inc. (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. and its affiliates operate seven retail Web sites:,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

    CONTACT: Media Relations, 206-266-7180


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