Press Release

<< Back
The Hollywood Prescription Launches on Amazon.com

SEATTLE--(BUSINESS WIRE)--Sept. 1, 2005--The Hollywood Prescription, purveyor of innovative skin care products including the Two Step Lip Treatment, celebrity spokesperson Paris Hilton's lip product of choice, is expanding its reach to consumers by teaming up with Amazon.com's Beauty store.

The first The Hollywood Prescription product to be launched on Amazon.com is the original Two Step Lip Treatment. First launched in February 2005 with spokesperson Paris Hilton singing its praises, this unique lip product has quickly become a favorite amongst celebrities and the masses alike. Simple and easy-to-use, the system features the Step 1 Exfoliant which sloughs off dry and dead skin, and the Step 2 Serum, which conditions and plumps lips. The unique proprietary formulas set The Hollywood Prescription Two Step Lip Treatment apart from other "lip plumpers" on the market today. While other products give the temporary effect of plumping by burning or stinging lips with cinnamon or menthol ingredients, The Hollywood Prescription Two Step Lip Treatment actually increases lip volume and moisture by boosting collagen production.

With so much innovation, it is only natural that The Hollywood Prescription would team up with Amazon.com's Beauty store, which launched in May of 2004 and provides customers with a secure, convenient shopping experience for all of their beauty needs.

This new outlet allows The Hollywood Prescription to showcase their products to an entirely new audience, broadening their reach to tens of millions of Amazon.com customers.

The Hollywood Prescription page in Amazon.com's Beauty store offers a plethora of information about how their product works for those who want to forgo invasive procedures and are searching for an at-home plumping method that delivers. Customers will find quotes from New York dermatologist Dr. Dina Anderson, which add validity to the results that can be achieved. In addition, customers will have access to gorgeous photos of spokesperson Paris Hilton as well as her glowing reviews of the product, giving the page the ultimate Hollywood appeal.

To kick off the launch in true Hollywood style, The Hollywood Prescription is offering a free tube of their latest lip product called The Balm, a plumping and hydrating creamy lip balm, with purchase of their cult product, The Two Step Lip Treatment, exclusively in Amazon.com's Beauty store. This offer is available to Amazon.com customers from September 1 through September 30, 2005.

Consumers can log onto www.amazon.com/beauty or go directly to The Hollywood Prescription by going to www.amazon.com/hollywoodprescription.com.


    CONTACT: Tractenberg & Co.
             Gina Pallozzi or Liv MacFoy, 212-929-7979
             gina@tractenberg.com
             liv@tractenberg.com

    SOURCE: Amazon.com

Contact Amazon PR

For Non-media Inquiries:
Amazon Customer Service
For Kindle Marketing/Brand Inquiries:
Kindle Brand Use Guidelines