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Amazon Theater/Tribeca Film Festival Short-Film Competition and American Express Open Online Screening Room for Customers to Rate New Works from Emerging and Established Filmmakers
    SEATTLE--(BUSINESS WIRE)--Aug. 29, 2005--Amazon.com, Inc. (Nasdaq:
AMZN):

    --  Building on the success of the inaugural competition in which
        thousands of Amazon.com customers participated, online jurors
        can now track the films they've rated and watch them as many
        times as they wish

Amazon.com, Inc. (Nasdaq: AMZN), the Tribeca Film Festival and its founding partner American Express today announced the opening of the Tribeca Screening Room (www.amazon.com/screeningroom). For the next four weeks, millions of Amazon.com customers will have the opportunity to rate submissions from novice and established filmmakers. Additionally, a new feature in the Tribeca Screening Room tracks each film rated by customers and allows them to watch the films they've rated again and again.

The Tribeca Screening Room will close on September 23, and the ratings will be tabulated. On October 3, the five top-rated films will begin to debut on the Amazon.com home page. The grand prize winner as selected by Amazon.com customers will be announced in November and will receive a $50,000 award from American Express towards his or her next film project.

Hosting a second competition spotlights the dedication of Amazon.com, the Tribeca Film Festival and its founding partner American Express to the filmmaking community. The continuing goal of the three institutions is to provide an ongoing forum that encourages new filmmakers to enter the field while also providing established filmmakers with a platform to showcase their work. Consumers, serious film aficionados and casual film fans are able to join the process, assuming the role of film critics and competition jurors.

"The Tribeca Film Festival's commitment to filmmakers and the filmmaking community extends to identifying innovative platforms that will make their works available to the largest audience possible," said Jennifer Maguire Isham, president of the Tribeca Film Festival. "This competition is a tremendous outlet for filmmakers at every level, as well as pure fun for the audiences watching the films and being a part of the process."

"The quality and entertainment value of the films in the first competition has created a great deal of anticipation among customers and the filmmaking community for the opening of the second screening room," said Amazon.com vice president Kathy Savitt. "We're pleased that customers are coming to Amazon.com to access exclusive content and take part in the search for great filmmakers."

"The Amazon Theater/Tribeca Film Festival Short Film Competition has shaped a unique forum where the filmmaking community can both express their ideas and engage in a creative dialogue with the public about their work," said Rich Lehrfeld, American Express vice president for sponsorship marketing. "We're thrilled to support this effort once again and are looking forward to watching people select the next great short filmmaker."

Only films submitted to the second Amazon Theater/Tribeca Film Festival Short-Film Competition between June 29 and August 17 are eligible for this sequel contest. Each entry must be a maximum of seven minutes in length and must conform to the rules and instructions found at www.amazon.com/shortfilms.

Last June, the five finalists from the inaugural competition were flown to New York City where their works were screened at a VIP gathering at the Tribeca Film Center. Pennsylvania native Jon Lindgren was presented with the grand prize by author Tom Wolfe and entertainment entrepreneur Damon Dash for "Rachel's Challenge," a short film chronicling a behind-the-scenes battle of good vs. evil surrounding the Columbine high school shootings. Lindgren's $50,000 pre-paid American Express card will be used to help fund his next film project.

Macromedia Flash is the exclusive video format for the Amazon Theater/Tribeca Film Festival Short-Film Competition.

About Tribeca Film Festival

The Tribeca Film Festival was founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff to celebrate New York City as a major filmmaking capital. Tribeca Cinemas, located at 54 Varick Street, was acquired by the Festival founders in 2003 and serves as a year-round venue for the Festival and its related activities.

The 2005 Festival, presented by American Express, took place from April 19th to May 1st in various locations throughout lower Manhattan. The 2005 Festival featured special events, outdoor concerts and screenings, a street fair, and panel discussions with noted filmmakers.

About Amazon.com

Amazon.com (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer customers the lowest possible prices. Amazon.com and third-party sellers offer millions of unique new, refurbished, and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven retail Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our," and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

About American Express

American Express has been the Founding Sponsor of the Festival since its inception in 2002. Part of a multi-year relationship, the sponsorship demonstrates American Express' dedication to the goals of the Festival and the revitalization of lower Manhattan.


    CONTACT: Rubenstein Communications
             Amy Jacobs, 212-843-8077
             Susan Arons, 212-843-8033

    SOURCE: Amazon.com, Inc.

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