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Eight-Time World Cup Champion Skateboarder Andy Macdonald Rides New Andy Mac 'Zon' This Season; Board Available Exclusively on for $59.99
    SEATTLE--(BUSINESS WIRE)--July 29, 2005--

    Newest Skateboard from Andy Mac and Skate One Now Available in
       's Sports & Outdoors Store

Eight-time World Cup champion skateboarder Andy Macdonald and leading skateboard manufacturer Skate One Corp. today unveiled the Andy Mac Zon, the third and newest board in the Andy Mac Skateboard line. The Andy Mac Zon is now available for advance order exclusively in's Sports & Outdoors Store ( is offering the board for $59.99; it will be shipped to customers August 1, 2005.

The eight-time World Cup champion and X-Games gold medalist is also currently riding the Zon in the 17-city Boom Boom Huck Jam, which kicked off June 17 and runs through July 31.

With the Zon, Andy Macdonald continues his tradition of creating competition-quality boards at entry-level prices. The new board, in development for two years, was designed to Andy Macdonald's competition specifications with the goal of making a "true" skateboard easily accessible to entry-level skaters of any age. Unlike the inexpensive "toy" skateboards most young first-time skaters purchase, the Zon is responsive to the rider and has professional-grade wheels that roll and grip smoothly.

"With this board we have achieved a level of quality unheard of at this price," said Andy Macdonald. " is the logical place to sell the Zon -- not only do its customers expect to find quality products at great prices, but Amazon also has a unique ability to really educate customers about how the Zon differs from other boards available in the same price range."

"We're thrilled to work with Andy Macdonald to make the Andy Mac Zon available to our tens of millions of customers," said Jason Goldberger, director of Amazon's Sports & Outdoors Store. "Andy Macdonald's philosophy about skateboards is perfectly aligned with our philosophy about serving customers -- they should never have to choose between a great experience and low prices."

"We have worked with Andy for the last seven years," said Michael Furukawa, promotions manager for Skate One. "He understands his audience, and we are happy to team up with him and Amazon to bring a high-quality, value-priced complete skateboard to his many fans. Enjoy the roll."

Featuring graphics by Andy Macdonald, the Andy Mac Zon is made of top-quality North American hard rock maple and cold-fused together using high-impulse, water-resistant glue in proprietary AirLam presses. The wheels are composed of high-rebound, hand-cast polyurethane for great roll and grip, and the professional-quality skate bearings are cast aluminum with carbon steel kingpins and axles. High-rebound polyurethane bushings make turning easy and smooth. The Zon is 7.625 inches by 31.5 inches and weighs 6 pounds.

The Andy Mac Zon Skateboard is eligible for's Super Saver Shipping, which is free on orders over $25 shipped to a single U.S. address. Amazon Prime members receive free two-day shipping and next-day shipping for $3.99. For more information, visit

About Andy Macdonald

Andy Macdonald is an eight-time World Cup Skateboarding overall points champion and an eight-time X-Games gold medalist and has set a Guinness world record for his skateboard ramp jump of almost 57 feet. He was also honored by President Bill Clinton at the White House for his participation in the Partnership for a Drug-Free America, and his image has been published on a U.S. postage stamp.

About Skate One

Skate One has been manufacturing high-quality skateboard components for almost 29 years. Recognized as a leader in the skateboard industry, Skate One manufactures and distributes the following skateboard brands: Powell Skateboards, Powell Classic, Powell Peralta, BONES Wheels, Mini Logo, Bones Bearings, Surf One, Andy Macdonald Skateboards, Angelboy Skateboards and Powell Golden Dragon.

About, Inc. (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. and its affiliates operate seven Web sites:,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, the outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

    CONTACT: Media Relations
             Kristin Mariani, 206-266-7180


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