Press Release

<< Back Names Nonprofit Innovation Award Finalists; Ten Nonprofits Now Competing for $1 Million Grant; Customers ``Vote'' with Donations

SEATTLE, Jul 19, 2005 (BUSINESS WIRE) --, Inc. (Nasdaq:AMZN) today announced the 10 nonprofit organizations that are finalists for the Nonprofit Innovation Award. This award is designed to recognize and reward nonprofits whose innovative approaches and breakthrough solutions most effectively improve their communities or the world at large., in partnership with the Center for Social Innovation at the Stanford University Graduate School of Business and a panel of expert advisors, selected the 10 finalists. These organizations will be featured on the web site through September 30, 2005, and customers can vote for their favorites by making contributions at .

Each of the finalist organizations will retain the contributions they receive, and the organization with the largest total dollar amount of donations will be awarded a matching grant of up to $1 million from Amazon.

"Good ideas change the world," said Jeff Bezos, founder and CEO of "We are very proud of these 10 organizations that are using innovation and creativity to help others."

"In screening for the finalists, our goal was to select organizations that were doing innovative work in areas with significant unmet needs," said James A. Phills, Jr., co-director of the Center for Social Innovation at the Stanford Graduate School of Business. "We hope that this award will support the work of those engaged in creative efforts to solve important social problems."

Amazon received almost 1,000 award submissions, and the 10 finalists cover a broad spectrum of groups -- both large and small -- including those that focus on literacy, health care, and developing places for children to play.

The 10 Nonprofit Innovation Award Finalists are:

-- Appalachian Sustainable Development (Abingdon, VA) -- ASD builds self-reliant, ecologically sustainable communities in Central Appalachia by providing training and market access for farmers and other limited-resource entrepreneurs, and by linking them to consumers.

-- Community Voice Mail (Seattle, WA) -- Community Voice Mail provides free, 24-hour nationwide voice mail to people in crisis - connecting them to jobs, housing and hope - a deceptively simple concept with extraordinary impact.

-- DonorsChoose (New York, NY) -- DonorsChoose is a marketplace where teachers and individuals connect to give at-risk students the resources they need to learn.

-- EARN (San Francisco, CA) -- EARN offers breakthrough financial tools that open the door to economic opportunity for the working poor in California, providing a model for ending the cycle of poverty on a national and global scale.

-- First Book (Washington, DC) -- First Book is a nationally recognized nonprofit that puts high-quality, new books into the hands of children from low-income families.

-- KaBOOM! (Washington, DC) -- By bringing together community leaders, parents and volunteers, KaBOOM! seeks to create a great play space within walking distance of every child in America.

-- KickStart (San Francisco, CA) -- KickStart provides a proven solution to poverty in Africa by focusing on economic empowerment rather than traditional aid.

-- Pact, Inc.'s WORTH program (Washington, DC) -- Pact's WORTH program drives gender equality and women's economic empowerment worldwide through a unique combination of literacy training, women-owned village banks and micro-enterprise creation.

-- PATH (Seattle, WA) -- PATH is a catalyst for global health, creating sustainable, culturally relevant solutions that enable communities worldwide to break longstanding cycles of poor health.

-- Teach For America (New York, NY) -- Teach For America is the national corps of outstanding recent college graduates from all academic majors who fight educational inequity by teaching in urban and rural public schools and becoming lifelong leaders for change.

Profiles of each of the 10 nonprofit finalist organizations are available at , where customers and visitors can make direct online contributions to one or more of their favorite organization. Donations will be accepted through September 30, 2005, and the organization that receives the most in total contributions from Amazon customers will be awarded the 2005 Nonprofit Innovation Award, along with a matching grant of up to $1 million from Amazon.

The 10 finalists were selected by a panel of judges that included sports legend and humanitarian, Muhammad Ali; former United States Secretary of State, Dr. Henry Kissinger; Tea Leoni, actress and National Ambassador to the U.S. Fund for UNICEF; Dr. Lawrance M. Bernabo, one of's leading customer reviewers; Jeff Bradach, managing partner and co-founder of leading U.S. nonprofit consulting firm The Bridgespan Group; James A. Phills, Jr., co-director of the Stanford Center for Social Innovation, and Jeff Bezos.

The 2005 honoree will be announced in October 2005.

About the Center for Social Innovation

The Stanford Graduate School of Business developed the Center for Social Innovation to foster innovative solutions to social problems by enhancing the leadership, management, and organization capacity of individuals and institutions pursuing the creation of social and environmental value. The Center dissolves traditional sector boundaries by bringing together nonprofit leaders, corporate executives, government officials, and philanthropists to discuss, debate, analyze, and take action to strengthen communities. The center's core activities -- research, teaching and community engagement focus on many thematic areas including corporate social responsibility, social entrepreneurship, environmental sustainability, philanthropy, education, and nonprofit management.

About (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. and its affiliates operate seven retail Web sites:,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.


MWW for
Sally Fouts, 206-505-8390 (Media contact)
Stanford University Graduate School of Business
Center for Social Innovation
Kriss Deiglmeier, 650-725-9419

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