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Amazon.com Inducts Authors, Musicians and Movies into First-Ever ``Hall of Fame'' to Kick off 10th Anniversary Celebration; All-Time Bestseller Lists Showcase Customer Trends of the Past Decade

SEATTLE--(BUSINESS WIRE)--July 7, 2005--Amazon.com, Inc. (Nasdaq:AMZN) today announced its all-time bestselling authors, musicians, and movies, and inducted them into the first-ever Amazon.com Hall of Fame. Amazon.com mined its vast repository of sales information from the past decade to celebrate its 10th Anniversary. Today, customers can visit the Hall of Fame area of the site at www.amazon.com/halloffame to see the top 25 best-selling authors on Amazon.com, as well as exclusive content from selected authors, which include a story about how John Grisham found the inspiration for his next book, personal stories from James Patterson, and the chilling first chapter of a work in progress by Stephen King.

The top-selling musicians will be unveiled on July 11 and the favorite DVDs on July 13.


10th Anniversary Hall of Fame Authors

1. J.K. Rowling                       13. C.S. Lewis
2. Spencer Johnson                    14. Mitch Albom
3. Nora Roberts                       15. Ken Blanchard
4. Dan Brown                          16. James Patterson
5. Dr. Seuss                          17. Stephen R. Covey
6. John Grisham                       18. Mary Pope Osborne
7. Stephen King                       19. Marcus Buckingham
8. J.R.R. Tolkien                     20. Lemony Snicket
9. Tim LaHaye and Jerry Jenkins       21. John C. Maxwell
10. Jim Collins                       22. Janet Evanovich
11. Phil McGraw                       23. Robert T. Kiyosaki
12. Robert Atkins                     24. Arthur Agatson
                                      25. Tom Clancy

"The Amazon.com Hall of Fame provides a unique and fascinating look into American culture through the tastes and buying habits of tens of millions of people who have shopped at Amazon.com since its inception -- and there are some surprises," said Amazon.com Vice President Kathy Savitt. "For instance, it's not surprising that J.K. Rowling tops the Authors Hall of Fame List, but guess who just missed it at #26? William Shakespeare."

The release of the Hall of Fame lists marks the first time the company has compiled overall purchasing information on authors and musical artists themselves, as opposed to single books or CDs.

Wish List Spree

As part of its 10th Anniversary thank-you to customers, the Company is also offering customers a Wish List Spree sweepstakes on the Amazon.com site. Customers who create a new Wish List between July 7 and July 16 will be automatically entered to have their Wish List fulfilled. Two customers will be randomly selected to win their Wish Lists up to $5,000. Ten customers will win their Wish Lists up to $1,000. Additionally, 10 winners will receive a $500 gift certificate redeemable on the Amazon.com site. Already have a Wish List? You still can win by creating a new Wish List during the entry period. Amazon.com recently added new functionality that enables customers to create multiple Wish Lists for any purpose, including various gift-giving occasions. NO PURCHASE NECESSARY. Must be 18 or older and a legal resident of one of the 50 United States or the District of Columbia. Odds of winning depend on number of eligible entries received. For details, see Official Rules at www.amazon.com/wishlistspree.

July 16th marks 10 years since Founder and CEO Jeff Bezos opened the virtual doors of Amazon.com from his Seattle-area garage. Since 1995, the Web site has expanded its product offerings to include everything from music and video to tennis rackets, live Maine lobsters and loose diamonds, and operates sites for customers in the United Kingdom, Germany, Japan, France, Canada, and China.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven retail Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Amazon.com Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.


    CONTACT: Amazon.com
             Drew Herdener or Jani Strand, 206-266-7180

    SOURCE: Amazon.com, Inc.

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