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Amazon.com to Thank Customers with Surprise Special Deliveries by Their Favorite Stars and UPS; Ten Days of Special Deliveries with UPS Celebrating Amazon.com's 10th Anniversary to Stream Live Every Day on Amazon.com Beginning July 7

SEATTLE--(BUSINESS WIRE)--July 6, 2005--Amazon.com, Inc. (Nasdaq:AMZN) today announced that it is teaming with UPS to make special surprise deliveries to select customers over the next 10 days. Randomly selected customers across the country will open their doors to find a favorite actor, musician, athlete or author personally making "Special Deliveries" of their Amazon.com order alongside a UPS driver. Beginning tomorrow, July 7, webcasts of the Amazon.com 10th Anniversary Special Deliveries will be streamed on Amazon.com.

"We are excited to celebrate our 10th Anniversary with these special thank-you surprises for our customers," said Amazon.com Vice President Kathy Savitt. "Amazon.com and UPS will continue to surprise customers with these special deliveries until July 16, so you might see us on your doorstep."

Among the celebrities scheduled to make special deliveries are actor Harrison Ford who may deliver the "Raiders of the Lost Ark" DVD, Grammy-award winning musician Moby hand-delivering his recently released CD "Hotel," and Jason Alexander with a "Seinfeld" DVD. New special deliveries will be streamed on the Amazon.com web site each day until July 16 when the Amazon.com 10th Anniversary Event featuring performances by Bob Dylan and Norah Jones is streamed live on the Amazon.com home page.

In addition to webcasts of each special delivery, Amazon.com is hosting a boutique for each customer-favorite celebrity who makes a delivery. These boutiques include the product they personally delivered as well as additional products hand-picked by the celebrity, and in some cases, information about the celebrity's favorite charity.

July 16th marks 10 years since Founder and CEO Jeff Bezos opened the virtual doors of Amazon.com from his Seattle-area garage. Since 1995, the Web site has expanded its product offerings to include everything from music and video to tennis rackets, live Maine lobsters and loose diamonds, and operates sites for customers in the United Kingdom, Germany, Japan, France, Canada, and China.

Over these past 10 years, UPS (NYSE:UPS) has delivered more than 175 million Amazon.com packages. UPS drivers selected to participate in these special deliveries have noteworthy accomplishments in safety, service and community involvement.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven retail Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Amazon.com Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

About UPS

UPS is the world's largest package delivery company and a global leader in supply chain services, offering an extensive range of options for synchronizing the movement of goods, information, and funds. For more than a decade, UPS has helped businesses thrive in the online environment through innovative technologies. Today, more than 300,000 UPS customers use unique Web-based tools to better serve their own customers while generating operational efficiencies. Headquartered in Atlanta, UPS serves more than 200 countries and territories worldwide.


    CONTACT: Amazon.com, Seattle
             Drew Herdener or Jani Strand, 206-266-7180

    SOURCE: Amazon.com, Inc.

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