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Amazon.com, American Express and the Tribeca Film Festival Announce Winner in Short-Film Competition; Amazon.com Customers Determined the Grand Prize Winner; Founding Partner American Express Provides $50,000 Grand Prize

NEW YORK--(BUSINESS WIRE)--June 29, 2005--Amazon.com, Inc. (Nasdaq:AMZN), American Express and Tribeca Film Festival founders Robert De Niro, Jane Rosenthal, and Craig Hatkoff, today announced that Jon Lindgren is the grand-prize winning filmmaker of the Amazon Theater/Tribeca Film Festival Short-Film Competition for Rachel's Challenge.

Lindgren will receive $50,000 to fund his next film project, to be awarded from American Express. Amazon.com and American Express are committed to enabling aspiring and working filmmakers to continue to develop and refine their craft and identify new opportunities and outlets to show their work.

The five finalists and their families gathered at the Tribeca Cinemas in New York City tonight for the film presentation and award ceremony. Film industry executives and celebrities including Tom Wolfe, Damon Dash, Jeffrey Wright, Anthony Mackie, Elaine Goldsmith-Thomas, John Sykes, Susie Essman, Anna Deveare Smith, John Sloss, Jay Roach and Nick Callaway were among the guests celebrating the winning film.

Jane Rosenthal, co-founder, Tribeca Productions and Film Festival along with Kathy Savitt, Amazon.com vice president of Strategic Communications, Content and Initiatives commended each filmmaker for their creativity, commitment to filmmaking and for participating in the competition. John Hayes, chief marketing officer, American Express, presented the award.

Lindgren created Rachel's Challenge, a seven minute short-film chronicling a behind-the-scenes battle of good vs. evil surrounding the Columbine High School shootings.

Originally from Warren, Pennsylvania, he is married with two children and currently living in Midland, Texas. He is a small-business owner of an advertising agency and a video production company where he produces videos that serve as endowment campaigns for non-profit groups and moral educational products for schools. Lindgren found inspiration for his short film, Rachel's Challenge, in the opportunity to tell a real-life story demonstrating heroism, self-sacrifice, and endurance through hardship and unusual circumstances.

More than 1,000 films and over 2 million minutes of film footage were initially submitted to The Tribeca Screening Room (www.amazon.com/screeningroom) for the Amazon Theater/Tribeca Film Festival Short-Film Competition, where millions of Amazon.com customers took part in a search for the next great short-film maker by viewing and rating randomly-selected films from April 18th through May 20th. At the end of May, the five finalist films with the highest ratings were featured on the Amazon.com welcome page over a period of four weeks. Again, Amazon.com customers rated the five finalists to determine the overall winner of the Amazon Theater/Tribeca Film Festival Short-Film Competition.

Throughout the competition, celebrity jurors including Gwyneth Paltrow, Donald Sutherland, David Duchovny, Ice Cube, Marc Anthony, Stanley Tucci, John Hamburg and Taylor Hackford, in addition to customers, were able to write and post their own reviews and commentary about the films, as well as read reviews from other customers and celebrities.

    Other finalist films included:

    Fragile, by David Cumbo:

A brilliantly animated psychological journey of a young child coping with the death of his older sibling.

Post Traumatic, by James Seale:

An homage to the classic conspiracy thrillers of the 70's, a soldier returns home from the war in Iraq to find himself being followed by shadowy CIA types.

Street Therapy, by Jason Rice:

Gritty and personal, a homeless man offers his fellow NYC residents an outlet for their frustrations ... for a small fee of course.

Misfortune Cookie, by Jack Paccione, Jr.:

A suspenseful and thought-provoking tale of an arrogant man who receives an unwelcome message in his fortune cookie.

Macromedia Flash is the exclusive video format for the Amazon Theater/Tribeca Film Festival Short-Film Competition.

About Tribeca Film Festival

The Tribeca Film Festival was founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff to celebrate New York City as a major filmmaking capital. Tribeca Cinemas, located at 54 Varick Street, was acquired by the Festival founders in 2003 and serves as a year-round venue for the Festival and its related activities.

The 2005 Festival, presented by American Express, took place from April 19th to May 1st in various locations throughout lower Manhattan. The 2005 Festival featured special events, outdoor concerts and screenings, a street fair, and panel discussions with noted filmmakers.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

About American Express

American Express has been the Founding Sponsor of the Festival since its inception in 2002. Part of a multi-year relationship, the sponsorship demonstrates American Express' dedication to the goals of the Festival and the revitalization of lower Manhattan. American Express hosted the Tribeca Drive-in outdoor screenings, the Tribeca Family Festival and Family Festival Street Fair. It also sponsored the Festival's Online Vote, where film fans are invited to choose their favorite film (the winning Film was shown at the Regal Cinemas 11, the Official Theater Exhibitor of the Tribeca Film Festival). American Express was also the Festival's Information Sponsor, helping to enhance the festival-goer experience by providing special opportunities and access to events.


    CONTACT: Rubenstein Communications
             Amy Jacobs, 212-843-8077
             or
             Susan Arons, 212-843-8033

    SOURCE: Amazon.com, Inc.

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