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Amazon.com, the Tribeca Film Festival and American Express Announce a Second Short-Film Competition
    NEW YORK--(BUSINESS WIRE)--June 29, 2005--

    The on-line search for the next great short-filmmaker continues
          following the success of the inaugural competition

Amazon.com, Inc. (Nasdaq:AMZN) and Tribeca Film Festival founders Robert De Niro, Jane Rosenthal, and Craig Hatkoff, along with Tribeca Film Festival founding partner American Express, today announced a second Amazon Theater/Tribeca Film Festival Short-Film Competition, in recognition of the critical role that short films have played in the broader filmmaking world.

This announcement follows the just-completed inaugural Short-Film Competition, to which more than 1,000 films were submitted and hundreds of thousands of Amazon.com customer ratings were given. This evening at Tribeca Cinemas in New York City, one of the five finalists from the first competition will be awarded a grand prize of $50,000 from American Express. Hosting a second competition illustrates the dedication of Amazon.com, the Tribeca Film Festival and its founding partner American Express to the filmmaking community. The goal is to offer even more short-film makers the opportunity to reach new and expanded audiences, as well as a convenient way for those audiences to enjoy their work.

Beginning today through August 17, Amazon.com will accept short-film submissions for entry into the competition. Filmmakers can submit films that are up to seven minutes in length, according to the rules and instructions found at www.amazon.com/shortfilms.

On August 26, the Tribeca Screening Room opens, and Amazon.com customers will assume the role of online jurors by rating films using Amazon.com's star rating system. Once again, the five highest-rated films will become competition finalists, and will be featured on the Amazon.com home page. The grand prize-winner of the second competition will be announced in November, and will receive $50,000 toward his or her next film project, from American Express

"Amazon.com customers submitted hundreds of thousands of ratings in the first short-film competition, and we're pleased to offer them the opportunity to discover and enjoy great filmmaking talent once again," said Amazon.com vice president Kathy Savitt. "Amazon.com is providing filmmakers with a new platform to present their films, thus enabling more great stories to be told, engaging more viewers and fans."

"We are excited to partner once again with the Tribeca Film Festival and Amazon.com in presenting the second Short-Film Competition," said Nancy Smith, American Express' vice president, Global Media and Sponsorship Marketing. "As a supporter of the filmmaking community, we believe this competition offers filmmakers a unique opportunity to express their creativity and showcase their work in a compelling and innovative forum."

"The Tribeca Film Festival is committed to discovering new talent and providing innovative platforms for emerging filmmakers," said Jennifer Maguire, president of the Tribeca Film Festival. "With our partners Amazon.com and American Express, we are able to give filmmakers an outlet to showcase their work to the film community as well as film enthusiasts globally."

Macromedia Flash will be the exclusive video format for the Amazon Theater/Tribeca Film Festival Short-Film Competition.

About Tribeca Film Festival

The Tribeca Film Festival was founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff to celebrate New York City as a major filmmaking capital. Tribeca Cinemas, located at 54 Varick Street, was acquired by the Festival founders in 2003 and serves as a year-round venue for the Festival and its related activities.

The 2005 Festival, presented by American Express, took place from April 19th to May 1st in various locations throughout lower Manhattan. The 2005 Festival featured special events, concerts, outdoor screenings, a street fair, and panel discussions with noted filmmakers.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

About American Express

American Express has been the Founding Sponsor of the Festival since its inception in 2002. Part of a multi-year relationship, the sponsorship demonstrates American Express' dedication to the goals of the Festival and the revitalization of lower Manhattan. American Express hosted the Tribeca Drive-in outdoor screenings, the Tribeca Family Festival and Family Festival Street Fair. It also sponsored the Festival's Online Vote, where film fans are invited to choose their favorite film (the winning Film was shown at the Regal Cinemas 11, the Official Theater Exhibitor of the Tribeca Film Festival). American Express was also the Festival's Information Sponsor, helping to enhance the festival-goer experience by providing special opportunities and access to events.


    CONTACT: Rubenstein Communications, Inc.
             Amy Jacobs, 212-843-8077

    SOURCE: Amazon.com, Inc.

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