|Meet Amazon.com's First-Ever Harry Potter Kids Review Panel!; Ten Hogwarts Experts Reveal Their Expectations for ``Harry Potter and the Half-Blood Prince'' in Short Videos Now Viewable on Amazon.com|
SEATTLE--(BUSINESS WIRE)--June 28, 2005--Amazon.com (www.amazon.com) today unveiled its first-ever Harry Potter Kids Review Panel. These 10 young Harry Potter aficionados, ranging in age from 10 to 17 years, will serve as Amazon.com's Harry Potter "experts" on the Web site and in media interviews leading up to and following the much-lauded July 16 release of "Harry Potter and the Half-Blood Prince."
Starting today, fellow Harry Potter fans can visit Amazon.com to watch each panel member's video and hear their theories about what's in store for readers come July 16. The Amazon.com Harry Potter Kids Review Panel videos can be accessed by going to www.amazon.com/hpkidspanel.
To form the panel, Amazon.com invited muggles under the age of 18 to submit a 1- to 3-minute video in which they explained why they love Harry Potter, their favorite moments from the series, why they consider themselves a Harry Potter expert and what they're hoping will happen in "Harry Potter and the Half-Blood Prince."
Amazon's Harry Potter Kids Review Panel members are: -- Kaitlin Bennett, age 13, from Houston, Texas. Kaitlin thinks the novels really shine when Harry and his friends do pure, selfless acts to protect one another. -- Emily Collier, age 17, from Orange County, California. In the blink of an eye Emily can tell you how many stairs there are in Hogwarts and who the oldest Weasley family member is. -- Priya Farooq, age 15, from Westchester County, New York. Priya loved the explosion of emotion in the Shrieking Shack when Peter Pettigrew was confronted. -- Chelsea Guy, age 13, from Knoxville, Tennessee. Chelsea loves the Harry Potter series because it proves that when boys put their minds to it they really can accomplish things. -- Ben Johnson, age 16, from Lancaster, Pennsylvania. Ben believes that Sirius will play a role in Book 6, although he may not be alive, as will Pettigrew, who was conspicuously absent in "Harry Potter and the Order of the Phoenix." -- Aspen Ott, age 14, from Mesa, Arizona. Aspen is convinced that Harry should date Luna in "Harry Potter and the Half-Blood Prince." -- Rachel Purdom, age 10, from Philadelphia, Pennsylvania. Rachel has read all the Harry Potter books at least 10 times each and claims she can mentally scan them in her head to answer any Harry Potter question. -- Taylor Swaney, age 12, from Liberty, North Carolina. Taylor hopes that, in Book 6, Draco will come to need Harry, and that Harry will come to his rescue. -- Aliyah Weinstein, age 14, from Camden, New Jersey. Aliyah has her own Harry Potter theories Web site and is also the coeditor of a very popular Harry Potter Web site. -- Kendall Westbrook, age 11, from Dallas, Texas. Kendall loves Harry Potter books because they are "complicated, yet, so obvious" and are filled with suspense, humor, sorrow, and action.
"We'd like to thank all of the talented and passionate muggles who responded to our call for Harry Potter Kids Review Panel members," said Greg Greeley, Amazon's vice president of North America media products. "Watching the submissions was quite a treat, and we even learned a few things from these very ardent and knowledgeable fans."
To date, Amazon has received more than 1 million orders for the U.S. and U.K. editions of "Harry Potter and the Half-Blood Prince" on its retail Web sites worldwide, more than 650,000 of which were placed on www.amazon.com. Amazon.com's Harry Potter Meter tracks the total number of orders placed on Amazon.com; to view the Harry Potter Meter visit the Amazon.com Books Store at www.amazon.com/books.
Amazon.com has teamed with UPS and the United States Postal Service to deliver "Harry Potter and the Half-Blood Prince" to excited fans across the country on Saturday, July 16 -- the first day the book is available to the public. Amazon.com is offering Saturday delivery, for the same price as standard shipping, for orders to addresses within the lower 48 states, and free Saturday delivery for Amazon Prime members. Delivery on July 16, 2005, is guaranteed or Amazon.com will refund the cost of the book. More information can be found at www.amazon.com/hp6_help.
For more information or to request an interview with a member of Amazon.com's Harry Potter Kids Review Panel, contact Kristin Mariani, Amazon.com Media Relations, (206) 266-7180.
Note about Amazon.com's Harry Potter Meter: The Harry Potter Meter tracks the approximate number of "Harry Potter and the Half-Blood Prince" books ordered from the www.amazon.com site and from U.S. syndicated store sites, such as Borders.com, but excludes all third-party seller arrangements. The Harry Potter Meter is updated frequently but is not adjusted for items ordered that are subsequently canceled. The Harry Potter Meter should not be viewed or used as a predictor or indicator of revenue or other financial information relating to Amazon.com.
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CONTACT: Amazon.com Media Relations Kristin Mariani, 206-266-7180 SOURCE: Amazon.com