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Meet Amazon.com's First-Ever Harry Potter Kids Review Panel!; Ten Hogwarts Experts Reveal Their Expectations for ``Harry Potter and the Half-Blood Prince'' in Short Videos Now Viewable on Amazon.com

SEATTLE--(BUSINESS WIRE)--June 28, 2005--Amazon.com (www.amazon.com) today unveiled its first-ever Harry Potter Kids Review Panel. These 10 young Harry Potter aficionados, ranging in age from 10 to 17 years, will serve as Amazon.com's Harry Potter "experts" on the Web site and in media interviews leading up to and following the much-lauded July 16 release of "Harry Potter and the Half-Blood Prince."

Starting today, fellow Harry Potter fans can visit Amazon.com to watch each panel member's video and hear their theories about what's in store for readers come July 16. The Amazon.com Harry Potter Kids Review Panel videos can be accessed by going to www.amazon.com/hpkidspanel.

To form the panel, Amazon.com invited muggles under the age of 18 to submit a 1- to 3-minute video in which they explained why they love Harry Potter, their favorite moments from the series, why they consider themselves a Harry Potter expert and what they're hoping will happen in "Harry Potter and the Half-Blood Prince."

    Amazon's Harry Potter Kids Review Panel members are:

    --  Kaitlin Bennett, age 13, from Houston, Texas. Kaitlin thinks
        the novels really shine when Harry and his friends do pure,
        selfless acts to protect one another.

    --  Emily Collier, age 17, from Orange County, California. In the
        blink of an eye Emily can tell you how many stairs there are
        in Hogwarts and who the oldest Weasley family member is.

    --  Priya Farooq, age 15, from Westchester County, New York. Priya
        loved the explosion of emotion in the Shrieking Shack when
        Peter Pettigrew was confronted.

    --  Chelsea Guy, age 13, from Knoxville, Tennessee. Chelsea loves
        the Harry Potter series because it proves that when boys put
        their minds to it they really can accomplish things.

    --  Ben Johnson, age 16, from Lancaster, Pennsylvania. Ben
        believes that Sirius will play a role in Book 6, although he
        may not be alive, as will Pettigrew, who was conspicuously
        absent in "Harry Potter and the Order of the Phoenix."

    --  Aspen Ott, age 14, from Mesa, Arizona. Aspen is convinced that
        Harry should date Luna in "Harry Potter and the Half-Blood
        Prince."

    --  Rachel Purdom, age 10, from Philadelphia, Pennsylvania. Rachel
        has read all the Harry Potter books at least 10 times each and
        claims she can mentally scan them in her head to answer any
        Harry Potter question.

    --  Taylor Swaney, age 12, from Liberty, North Carolina. Taylor
        hopes that, in Book 6, Draco will come to need Harry, and that
        Harry will come to his rescue.

    --  Aliyah Weinstein, age 14, from Camden, New Jersey. Aliyah has
        her own Harry Potter theories Web site and is also the
        coeditor of a very popular Harry Potter Web site.

    --  Kendall Westbrook, age 11, from Dallas, Texas. Kendall loves
        Harry Potter books because they are "complicated, yet, so
        obvious" and are filled with suspense, humor, sorrow, and
        action.

"We'd like to thank all of the talented and passionate muggles who responded to our call for Harry Potter Kids Review Panel members," said Greg Greeley, Amazon's vice president of North America media products. "Watching the submissions was quite a treat, and we even learned a few things from these very ardent and knowledgeable fans."

To date, Amazon has received more than 1 million orders for the U.S. and U.K. editions of "Harry Potter and the Half-Blood Prince" on its retail Web sites worldwide, more than 650,000 of which were placed on www.amazon.com. Amazon.com's Harry Potter Meter tracks the total number of orders placed on Amazon.com; to view the Harry Potter Meter visit the Amazon.com Books Store at www.amazon.com/books.

Amazon.com has teamed with UPS and the United States Postal Service to deliver "Harry Potter and the Half-Blood Prince" to excited fans across the country on Saturday, July 16 -- the first day the book is available to the public. Amazon.com is offering Saturday delivery, for the same price as standard shipping, for orders to addresses within the lower 48 states, and free Saturday delivery for Amazon Prime members. Delivery on July 16, 2005, is guaranteed or Amazon.com will refund the cost of the book. More information can be found at www.amazon.com/hp6_help.

For more information or to request an interview with a member of Amazon.com's Harry Potter Kids Review Panel, contact Kristin Mariani, Amazon.com Media Relations, (206) 266-7180.

Note about Amazon.com's Harry Potter Meter: The Harry Potter Meter tracks the approximate number of "Harry Potter and the Half-Blood Prince" books ordered from the www.amazon.com site and from U.S. syndicated store sites, such as Borders.com, but excludes all third-party seller arrangements. The Harry Potter Meter is updated frequently but is not adjusted for items ordered that are subsequently canceled. The Harry Potter Meter should not be viewed or used as a predictor or indicator of revenue or other financial information relating to Amazon.com.

About Amazon.com

Amazon.com, Inc. (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.


    CONTACT: Amazon.com Media Relations
             Kristin Mariani, 206-266-7180

    SOURCE: Amazon.com

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