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Harry Potter Meter Returns to; Reveals More Than 560,000 Advance Orders Received to Date for "Harry Potter and the Half-Blood Prince''

SEATTLE--(BUSINESS WIRE)--June 15, 2005--

Online Retailer Accepting Submissions for Its First-Ever

                    Harry Potter Kids Review Panel

What:   With one month remaining before its July 16 release, eager
        muggles have already ordered more than 560,000 copies of
        "Harry Potter and the Half-Blood Prince" (Book 6) on ( -- more orders than the online
        retailer received for any book in the past 12 months. Fans can
        now track the demand for the latest Harry Potter installment
        in real time with Amazon's Harry Potter Meter -- an hourly
        updated ticker reflecting orders placed to date for "Harry
        Potter and the Half-Blood Prince." is also still accepting submissions for its
        first-ever Harry Potter Kids Review Panel. Interested muggles
        under the age of 18 can submit a 1- to 3-minute video via the Web site in which they espouse:

        --  Why they love Harry Potter
        --  Their favorite moments from the series
        --  Why they consider themselves a Harry Potter expert
        --  What they're hoping will happen in "Harry Potter and the
            Half-Blood Prince"

        Select video submissions will be shown on the Web
        site for enjoyment by fellow fans, and those experts named to
        the panel may also be asked to participate in interviews about
        the Harry Potter series with television, radio and print media
        outlets. The deadline for submissions is June 20; panel
        members will be announced June 27.

Where:  To view the Harry Potter Meter, visit's Books
        store at

        For more information about the Harry Potter Kids
        Review Panel, visit the product information page for "Harry
        Potter and the Half-Blood Prince" and click the Kids Review
        Panel link, or go directly to

Order Now
for Delivery
16! has teamed with UPS and the United States Postal
        Service to deliver "Harry Potter and the Half-Blood Prince" to
        excited fans across the country on Saturday, July 16 -- the
        first day the book is available to the public. is
        offering Saturday delivery, for the same price as standard
        shipping, for orders to addresses within the lower 48 states,
        and free Saturday delivery for Amazon Prime members. Delivery
        on July 16, 2005, is guaranteed or will refund the
        cost of the book. More information can be found at

Note about's Harry Potter Meter: The Harry Potter Meter
tracks the approximate number of "Harry Potter and the Half-Blood
Prince" books ordered from the site and from U.S.
syndicated store sites, such as, but excludes all
third-party seller arrangements. The Harry Potter Meter is updated
frequently but is not adjusted for items ordered that are subsequently
canceled. The Harry Potter Meter should not be viewed or used as a
predictor or indicator of revenue or other financial information
relating to

About, Inc. (Nasdaq: AMZN), a Fortune 500 company based in
Seattle, opened on the World Wide Web in July 1995 and today offers
Earth's Biggest Selection. seeks to be Earth's most
customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavors to offer its
customers the lowest possible prices. and other sellers
offer millions of unique new, refurbished and used items in categories
such as beauty, health and personal care, jewelry and watches, gourmet
food, sports and outdoors, apparel and accessories, books, music,
DVDs, electronics and office, toys and baby, and home and garden. and its affiliates operate seven Web sites:,,,,, and

As used herein, "," "we," "our" and similar terms
include, Inc., and its subsidiaries, unless the context
indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. Actual results may differ
significantly from management's expectations. These forward-looking
statements involve risks and uncertainties that include, among others,
risks related to potential future losses, significant amount of
indebtedness, competition, management of growth, potential
fluctuations in operating results, international expansion, outcomes
of legal proceedings and claims, fulfillment center optimization,
seasonality, commercial agreements, acquisitions, and strategic
transactions, foreign exchange rates, system interruption, consumer
trends, inventory, limited operating history, government regulation
and taxation, fraud, and new business areas. More information about
factors that potentially could affect's financial results
is included in's filings with the Securities and Exchange
Commission, including its Annual Report on Form 10-K for the year
ended December 31, 2004, and all subsequent filings.

    CONTACT: Media Relations
             Kristin Mariani, 206-266-7180


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