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Amazon Introduces Amazon Wedding, a One-Stop Destination for Registry and Wedding Planning
    SEATTLE--(BUSINESS WIRE)--May 6, 2005--

        Wedding Content from Wedding and Lifestyle Experts, and
        Registry Guides for a Wide Selection of Products, from
                  Cordless Drills to Digital Cameras

Amazon Services, Inc., an (Nasdaq:AMZN) company, today announced the grand opening of Amazon Wedding -- a single wedding destination offering couples valuable planning and registry advice as well as millions of products to choose from on Amazon Wedding ( allows couples to register for a vast selection of products on, from Lenox fine china to Sony camcorders.

Amazon has teamed with Michele Adams and Gia Russo, "the MiGi Girls," to add expert advice throughout the Wedding Planning Guides. The MiGi Girls, authors of Wedding Showers and hosts of The Art of the Party on the Fine Living Network, offer customers ideas and tips about making invitations, planning the reception, and choosing a ceremony style. Engaged couples, and their family and friends, will find helpful information for planning everything from the bridal shower to the honeymoon in the more than 150 Planning Guides featured in Amazon Wedding.

"Getting married is a very happy, but busy, time for couples. Amazon Wedding has added helpful planning tools, expert content, and a little inspiration for couples planning their big day," said Kerry Morris, divisional merchandising manager of Home & Garden at "Amazon Wedding also allows couples to register for millions of different products in one registry. In fact, we have seen couples register for more than 70,000 unique products at, from camping gear to crystal, throughout the last few months."

Amazon Wedding also offers couples checklists and planning tools to help them keep track of everything from engagement announcements to thank-you notes. The interactive Registry Checklist allows couples to keep track of what they've added to their registry and recommends quantities of each item, such as the types and quantity of knives for a well-stocked kitchen or all of the components of a home theater system. The Planning Checklist guides couples through the wedding planning process, helping them manage each task. Both the Registry and Planning Checklists link back to the Registry and Planning Guides for more information. Amazon Wedding also includes a Local Vendor Search feature to help couples find florists, photographers and caterers in their local area using the A9 Yellow Pages. Without leaving Amazon Wedding, users can find local vendors based on their registry address and the article topics they are viewing.

    For more details, visit

    About (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. and its affiliates operate seven retail Web sites:,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

    CONTACT:, Seattle
             Jani Strand or Molly Ingle, 206-266-7180


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