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ADVISORY/Deadline Approaching for Amazon.com Innovation Award
    --(BUSINESS WIRE)--

    Amazon.com Offers Nonprofits Opportunity to Raise Awareness and
                       Receive Up to $1 Million

What: Amazon.com (Nasdaq:AMZN), in partnership with the Center for Social Innovation at Stanford Graduate School of Business, is now accepting applications for the Amazon.com Nonprofit Innovation Award, which recognizes and rewards nonprofit organizations across the U.S. whose innovative approaches effectively improve their communities or the world at large.

    How it Works:

    --  Innovative nonprofits should visit
        www.amazon.com/nonprofitinnovation to download and submit
        their application from now through April 28, 2005.

    --  In June of 2005, ten award finalists will be chosen by a
        distinguished panel, which includes Dr. Henry Kissinger,
        Muhammad Ali and UNICEF Ambassador Tea Leoni.

    --  The ten finalists will have the ability to raise funds and
        awareness for their programs directly on Amazon.com's Web
        site. Each of the ten finalists will be featured on their own
        Amazon.com pages beginning July 19, where customers can
        contribute directly to their favorite organization(s). In
        addition, the finalists will be profiled in the Stanford
        Social Innovation Review.

    --  The nonprofit that receives the most in contributions by
        September 30 will be named the winner of the Amazon.com
        Nonprofit Innovation Award. A matching grant of up to $1
        million from Amazon.com will be awarded to the winner in
        October 2005.

Who: Amazon.com (Nasdaq:AMZN) is seeking entrants providing a variety of innovative solutions to social problems across the spectrum, from local community organizations to globally focused initiatives. Solutions can range from neighborhood-based groups focused on helping kids stay in school, to organizations that bring immunizations to developing countries. Any nonprofit that has a unique way of tackling and solving problems is encouraged to apply.

Application Deadline: April 28, 2005. More information and applications are available at www.amazon.com/nonprofitinnovation.


    Interviews Available:

    --  For Amazon.com, contact Sally Fouts at 206-505-8370 or
        sfouts@mww.com

    --  For Stanford Graduate School of Business, contact Kriss
        Deiglmeier, Executive Director of the Center for Social
        Innovation, at 650-725-9419 or
        Deiglmeier_Kriss@gsb.stanford.edu



    CONTACT: Amazon.com
             Sally Fouts, 206-505-8370
             sfouts@mww.com
             or
             Stanford Graduate School of Business
             Kriss Deiglmeier, 650-725-9419
             Deiglmeier_Kriss@gsb.stanford.edu

    SOURCE: Amazon.com

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