Press Release

<< Back Announces New Award for Innovative Nonprofit Organizations
    SEATTLE--(BUSINESS WIRE)--Feb. 15, 2005--

        Muhammad Ali, Henry Kissinger and Tea Leoni Join Amazon
        and Stanford Business School to Select Award Finalists, Inc. (Nasdaq:AMZN) announced today a nationwide search to discover and reward nonprofit organizations whose innovative approaches and breakthrough solutions most effectively improve their communities or the world at large.

Beginning today, is accepting applications for the Nonprofit Innovation Award from nonprofit organizations across the U.S. at

The Center for Social Innovation at Stanford's Graduate School of Business will partner with to manage this award. The recipient of the Nonprofit Innovation Award will receive a significant grant from, with the grant amount being determined by customers.

"Change starts with ideas," said Jeff Bezos, founder and CEO of "We are proud to honor those who channel their passion for innovation toward helping others."

The process for selecting the winner of the Nonprofit Innovation Award has three phases:

    1. Stanford Business School's Center for Social Innovation, in
        conjunction with, will review applications based on
        established criteria and select a set of semifinalist
        organizations by May 2005.

    2. In June 2005, a panel will join Amazon to narrow the list to
        the 10 most effective and compelling programs. Scheduled
        panelists include sports legend and humanitarian, Muhammad
        Ali; former United States Secretary of State, Dr. Henry
        Kissinger; Tea Leoni, actress and National Ambassador to the
        U.S. Fund for UNICEF; Dr. Lawrance M. Bernabo, one of's leading customer reviewers; Jeff Bradach,
        managing partner and co-founder of leading U.S. nonprofit
        consulting firm The Bridgespan Group; James A. Phills, Jr.,
        co-director of the Stanford Center for Social Innovation, and
        Jeff Bezos.

    3. customers will vote with their pocketbooks.
        Beginning July 19, 2005, the 10 nonprofit finalist
        organizations will be profiled on the site, where
        customers and visitors will be able to make direct online
        contributions to their favorite organization or organizations.
        Donations will be accepted through September 30, 2005. The
        organization that receives the largest total contributions
        from Amazon customers will be awarded the 2005
        Nonprofit Innovation Award, along with a matching grant from The 2005 honoree will be announced in October

Applications for the Nonprofit Innovation Award will be evaluated based on the following criteria:

    --  Need: The urgency, relevancy and complexity of the problem the
        organization seeks to address.

    --  Gap analysis: Clear evidence of a gap between the targeted
        problem and existing solutions.

    --  Innovation: The extraordinary inventiveness of the solution
        and how it breaks from traditional approaches.

    --  Results: Clearly defined metrics and a measurable record of
        improvement for at least two years.

    --  Perpetuation: A well-developed plan for promoting continued

"When business visionaries turn their attention to philanthropy, remarkable breakthroughs can occur. We are delighted to assist Amazon in analyzing and identifying today's most innovative charitable organizations," said James A. Phills, Jr.

Applications will be accepted through April 28, 2005. Complete details and an online application form are available at

About the Center for Social Innovation

The Stanford Graduate School of Business developed the Center for Social Innovation to foster innovative solutions to social problems by enhancing the leadership, management, and organization capacity of individuals and institutions pursuing the creation of social and environmental value. The Center dissolves traditional sector boundaries by bringing together nonprofit leaders, corporate executives, government officials, and philanthropists to discuss, debate, analyze, and take action to strengthen communities. The center's core activities -- research, teaching and community engagement focus on many thematic areas including corporate social responsibility, social entrepreneurship, environmental sustainability, philanthropy, education, and nonprofit management.

About (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. and its affiliates operate seven Web sites:,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.

             Jani Baker, 206-266-7180
             Stanford University
             Center for Social Innovation
             Kriss Deiglmeier, 650-725-9419


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