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Amazon.com Jewelry Sales Up More Than 120 Percent

SEATTLE, Feb 8, 2005 (BUSINESS WIRE) -- Amazon.com, Inc. (NASDAQ:AMZN) today announced that December 2004 jewelry sales increased more than 120 percent year-over-year, and its triple-digit growth has continued in 2005. Customers are choosing from an unparalleled selection of rings, necklaces, earrings, bracelets, watches and even body jewelry like the best-selling belly bar by Paris Hilton. Perennial favorites remain heart-inspired jewelry, diamonds and pearls.

"We're pleased with the triple-digit growth of the Amazon.com Jewelry & Watches business," said Russ Grandinetti, vice president, Amazon.com Jewelry. "We will continue to bring customers industry-leading prices, selection and convenience when shopping for jewelry -- whether they're looking for a diamond engagement ring or a trendy fashion piece."

For customers who still haven't found a Valentine's Day gift, there's still plenty of time to visit the Amazon.com Jewelry store and select two-day or overnight shipping. Shoppers will find industry-leading prices on high quality diamonds, pearls and other Valentine's Day favorites.

    --  Amazon.com offers a large selection of diamonds, including
        diamond studs starting at $40. Of special note is an 11.5
        carat invisible set diamond bracelet for $25,599, or 3 carat
        total weight diamond stud earrings for $19,500.

    --  Customers are finding more than 1,000 ruby jewelry items
        ranging from $100 to over $15,000, including a wide selection
        of heart-shaped rubies.

    --  The Jewelry store offers all types of watches, including an
        Amazon.com exclusive from Swiss Legend featuring a crystal
        bezel and "love" written on the dial for a special Valentine's
        Day price of $99.

    --  For inspired gifts, customers are finding the art of language
        and poetry in the work of designers like Jeanine Payer and
        Kelley Reese.

    --  Amazon.com offers a wide range of hearts for all budgets, from
        a sterling silver heart locket for $19 to a pave diamond heart
        link bracelet for $12,908.

Each piece of jewelry sold by Amazon.com is inspected by jewelry professionals to verify quality attributes and ensure an excellent product. Customers will find detailed product specifications about the gemstones, settings and metal stamps. Amazon.com also offers a "Create a Diamond Ring" feature with which customers can find the right diamond engagement ring based on their choices of diamond shape, carat size, color/clarity and setting style. A Learning Center provides buying guides for pearls, diamonds, precious metals and watches. Many of the diamonds and gemstones in the store are independently certified to be a specific cut, clarity, color, shape and weight. Finally, the store provides all of the tools and helpful information that Amazon.com customers know and love, such as Customer Reviews, Top Sellers, So You'd Like To, and Listmania.

Sales in December 2004 represent orders from December 1 through December 31, and 2005 sales represent orders from January 1 to February 7.

About Amazon.com

Amazon.com (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.

SOURCE: Amazon.com

Amazon.com
Jani Baker, 206-266-7180
jani@amazon.com
or
Molly Ingle, 206-266-7180
ingle@amazon.com

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