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Amazon.com Offers ``Harry Potter and the Half-Blood Prince'' for Immediate Pre-Order; The Sixth Installment in the Harry Potter Series Scheduled for Release on July 16, 2005
    SEATTLE--(BUSINESS WIRE)--Dec. 21, 2004--

   Customers can Order Now at Amazon.com and Receive a 40% Discount

Amazon.com (Nasdaq:AMZN) (www.amazon.com) today announced that customers can, effective immediately, place orders for "Harry Potter and the Half-Blood Prince" (Book 6) to ensure that they receive their copies when it becomes available. Amazon.com is offering the book to customers for $17.99, a savings of 40 percent.

Harry Potter fans have been eagerly awaiting a release date for the sixth Harry Potter book since "Harry Potter and the Order of the Phoenix"--the fifth book in the series and Amazon.com's largest pre-order ever--was published in June 2003. Now, Muggles everywhere can go to Amazon.com and, without leaving their home or office, ensure they'll be among the first to receive a copy of this wildly anticipated book when it hits the shelves in July 2005.

"Amazon received more than 1.3 million advance orders for 'Harry Potter and the Order of the Phoenix' worldwide, and we know that customers can't wait to start reading 'Harry Potter and the Half-Blood Prince,'" said Greg Greeley, vice president of Amazon.com's North American Media Products division. "We are delighted to offer them the simplest, most convenient way to reserve their copies immediately and be among the first to receive the book when it's released in July--as well as save 40 percent in the process."

To place an order for "Harry Potter and the Half-Blood Prince," visit www.amazon.com. To explore Amazon.com's entire selection of Harry Potter products--including books, DVDs, computer and video games, journals and stationery, and more--visit www.amazon.com/harrypotter.

About Amazon.com

Amazon.com (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, international expansion, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.


    CONTACT: Amazon.com Media Relations
             Kristin Mariani/Jani Baker, 206-266-7180

    SOURCE: Amazon.com

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