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Amazon Theater Debuts "Careful What You Wish For,'' Featuring Daryl Hannah and Pras Michel
    SEATTLE--(BUSINESS WIRE)--Dec. 7, 2004--

    Final in the Five-Film Series, "Careful What You Wish For" is a
             Classic Tale of What Goes Around Comes Around

    WHAT:

The final film in the Amazon Theater short film series, "Careful What You Wish For," stars Geoffrey Gould, Patty Lotz, Raymond O'Connor, Pras Michel and Daryl Hannah and is directed by Acne Films. The film debuts today on Amazon.com's (Nasdaq:AMZN) homepage (www.amazon.com).

Amazon.com has produced a series of five short films distributed ONLY on Amazon.com as a free holiday gift to its customers. Each Tuesday from November 9 through today, Amazon.com released a new film in the Amazon Theater series, which customers can view directly from the Amazon.com homepage. All five films are available for viewing on Amazon.com through the end of the holiday season.

"This film is brilliant," stated actor Pras Michel. "At some point in our lives, we have all wished we could be a fly on the wall. This story is about a man whose universal wish came true."

Acne shot the film in North Hollywood this past August.

    WHO:

    --  Acne Film: With offices in Stockholm and London, Acne Film is
        an offshoot of Swedish-based design agency Acne. Acne Film has
        been producing and directing film projects since 1997. Early
        work includes five seasons of sketches on the hit late-night
        European talk show "Sen Kvall Med Luuk"; title sequences for
        several television shows; and music videos, including the 1999
        Swedish Grammy Winner "Four Big Speakers" by Whale. The first
        foray for Acne Film into the American market was ESPN's "Shelf
        Ball" TV spots. Acne Film is now expanding its reach to all
        kinds of filmmaking, including documentaries, short films, and
        feature films. Acne Film currently has seven directors working
        in different constellations.

    --  Daryl Hannah: Leading actress Daryl Hannah has an extensive
        roster of film credits to her name, including Kill Bill Vol. 1
        & 2, A Walk To Remember, Grumpy Old Men, Steel Magnolias,
        Roxanne, Splash, Blade Runner and Hard Country.

    --  Pras Michel: Co-founded the 90s rap trio The Fugees, and
        co-wrote the 1998 hit "Ghetto Supastar" for the soundtrack of
        Warren Beatty's Bulworth. His film credits include the
        starring role in the 2000 film Turn It Up.

    --  Geoffrey Gould: Film, television and stage actor.

    --  Patty Lotz: Film, television and stage actor.

    --  Raymond O'Connor: O'Connor plays the sleazy salesman in the
        film. He has appeared in numerous television series and films
        during his career.

    Additionally, customers can use the interactive credits at the end
of "Careful What You Wish For" to shop on Amazon.com for items
appearing in the film. Product cameos include:

Mystical Birth Stone Necklace: 14K White Gold Square Sapphire and
                               Diamond Pendant

Wife's earrings #1:            14K White Gold Pink Sapphire with
                               Diamond Flower Earrings

Wife's earrings #2:            14K White Gold Oval Emerald and Diamond
                               Earrings

The Necklace:                  14K White Gold 3-Stone Radiant Cut
                               Cubic Zirconia Pendant, 18"

Wife's Jewelry:                14K White Gold Oval Tanzanite and
                               Diamond Earrings

Wife's Jewelry:                14K White Gold Sapphire and Diamond
                               Earrings

Wife's Jewelry:                14K White Gold Three Stone Sapphire and
                               Diamond Ring

Wife's Jewelry:                14K Yellow Gold Princess Cut Square
                               Citrine with Diamond Accent Ring

Wife's Jewelry:                14K White Gold Amethyst with Diamond
                               Accent Ring

Wife's Jewelry:                14K Yellow Gold Five Stone Ruby and
                               Diamond Ring

Wife's Jewelry:                14K White Gold Emerald and Diamond
                               Pendant

Wife's Jewelry:                14K Yellow Gold Tapered Baguette Ruby
                               and Diamond Heart Pendant

Wife's Jewelry:                14K Yellow Gold 5mm Round Citrine
                               Bracelet

Wife's Jewelry:                14K White Gold Round Sapphire and
                               Diamond Bracelet

Wife's Jewelry:                14K White Gold Pear Shape Tanzanite
                               Bracelet with Diamond Accents

Wife's Jewelry:                Potato Pearl Necklace and Earring Set

Bedroom drapery:               Drapes - Chenille Natural Window Panels

Throw pillow #1:               Pillow # 543979

Throw pillow #2:               Pillow # 531330

Blanket:                       Chenille Throw and pillow set

Bedroom Floor Lamp:            Floor Lamp # 526578

Pawn Shop Guitar:              Ariana Acoustic Guitar

    WHEN:

    Premieres Tuesday, December 7, and screens through the holidays.

    WHERE:

    Amazon.com (www.amazon.com)

About Amazon.com

Amazon.com (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, international expansion, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.


    CONTACT: Amazon.com, Seattle
             Jani Baker or Molly Ingle, 206-266-7180
             jani@amazon.com or ingle@amazon.com

    SOURCE: Amazon.com

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