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Holiday Shoppers Head to For ``Lunch and a Movie''; Holiday Shoppers Meter Spikes During Lunch

SEATTLE--(BUSINESS WIRE)--Nov. 22, 2004--According to the (Nasdaq:AMZN) Holiday Shoppers meter unveiled today, hundreds of thousands of consumers are spending their lunchtime holiday shopping at Viewings of Amazon Theater movies, a free holiday gift to customers, also increase during the same time period. The meter, which updates continuously and appears in the right column of the homepage, showcases in real-time how many shoppers visited the virtual aisles of during the previous 60 minutes.

Early results of the meter show an increase in activity at beginning in the late-morning and extending into the late-afternoon. For example, more than 521,000 visitors were shopping on between 11 a.m.-12 p.m. Pacific Standard Time last Tuesday. No matter what time of the day they visit, shoppers are discovering breakthrough films and gift ideas in addition to the hallmarks of the customer experience - low prices, vast selection and unparalleled convenience. Instead of fighting for parking at shopping centers and navigating crowded malls, these visitors are getting a head start on their holiday shopping and watching exclusive movies from the comforts of home or their office.

Amazon Theater is a free gift of exclusive content for customers. For five Tuesdays between November 9 and December 7, Amazon is unveiling a new original short film available exclusively at The third film, "Do Geese See God," premieres tomorrow on the homepage. The film is directed by David Slade and features a frantic "Dr. Awkward," played by Blair Underwood, who learns he needs to take the time to stop and smell the roses. New technology for Amazon Theater allows customers to view world-class short films free-of-charge, visit special artist boutiques to learn more about the films' actors, and purchase products that they've seen in the films.

2004 Holiday Picks

Electronics, Home & Garden, Jewelry and Toys are expected to be among the most popular stores in what could be the biggest holiday season for Customers will discover gift ideas for every person on their list, including these picks from Amazon editors.

Apparel & Accessories

Black Rivet Women's Faux Fur Rabbit Poncho, $59.99

Hartmann 250-5300 Classic Single Gusset Flap-over Briefcase, $595.00

Columbia Sportswear Women's Triple Accessory Set (headband, gloves, scarf), $12.99

    Saffron Rouge Dr. Hauschka Skin Care Daily Face Care Kit, $19.95
    Sephora BLISS Super-Eucalyptus Body Smoother, $30.00
    Sephora L'Occitane Tinted Lip Balm, $13.00


"The Complete Peanuts 1950-1954 Boxed Set" by Charles M. Schulz, $29.97

"The Plot Against America: A Novel" by Philip Roth, $15.60

"Barefoot in Paris: Easy French Food You Can Really Make at Home" by Ina Garten, $21.00


"Star Wars Trilogy" (Fullscreen and Widescreen), $41.99

    "Harry Potter and the Prisoner of Azkaban"
(Fullscreen/Widescreen), $17.97

"The Lord of the Rings - The Return of the King" (Platinum Special Extended Edition), $23.99

    Apple 40 GB iPod Photo, $499.00
    Canon PowerShot A400 3.2 MP Digital Camera, $168.94
    Epson PictureMate Photo Printer, $189.99

    Gourmet Food
    Godiva 24-Piece Limited Edition Truffles, $45.00
    Harry and David Deluxe Pears & Cheese Box, $59.95
    iGourmet Favorite 4 Cheese Sampler in Gift Box, $34.99

    Home & Garden
    Toro 38360 Electric Power Shovel Plus, $119.99
    Eastman Outdoors 38229 Reveo MariVac Food Tumbler, $199.95
    Riedel O Wine Tumblers Set of 2, $17.99

    14K White Gold Initial Diamond Pendant, $125.00
    Klaus Kobec Charisma Diamond Steel Ladies Watch, $289.00
    Sterling Silver Stud Earring Boxed Set, $39.00


"Stardust...The Great American Songbook: Volume III", Rod Stewart, $13.49

    "How To Dismantle An Atomic Bomb", U2, $10.99
    "Encore", Eminem, $14.99

    Sports & Outdoor
    TreadClimber TC5000, $2,199.99
    Flybar 1200, $299.99
    Check-Go Golf Ball Sweet Spot Finder, $24.95

    Corvette C5-R Racer Power Vehicle from Safety 1st, $299.99
    Ms. Pac-Man TV Games by JAKKS Pacific, $18.95
    V-Smile TV Learning System from V-Tech, $49.99

The value and convenience of Free Super Saver Shipping at means that customers can save money and be assured their packages will arrive on time. For delivery by Dec. 24, the following guidelines apply (for items with 24-hour availability):

    --  Dec. 16: Last day to choose Free Super Saver Shipping on
        qualifying orders over $25.

    --  Dec. 18: Last day to choose Standard Shipping.

    --  Dec. 19-20: Holiday Guaranteed Shipping available.
        For only $3.99 more than Standard Shipping, will
        guarantee delivery by Dec. 24.

    --  Dec. 21: Last day to choose Two-Day Shipping.

    --  Dec. 22: Last day to choose One-Day Shipping.

    About Holiday Shoppers Meter

The Holiday Shoppers meter continuously tracks the estimated number of visitors at during the last 60 minutes. Among other things, the meter does not include visitors to any domain outside of the United States. The meter should not be viewed or used as a predictor or indicator of revenue or other financial information relating to

About (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. and its affiliates operate seven Web sites:,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, international expansion, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.

    Media Hotline, 206-266-7180


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