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Amazon.com Teams with ``Share Our Strength'' for Holiday Program to Combat Hunger; Celebrity Bakers to Help Spread the Word

SEATTLE--(BUSINESS WIRE)--Nov. 4, 2004--Amazon.com (NASDAQ:AMZN) today announced that it has joined forces with Share Our Strength, one of the nation's leading antihunger organizations, for a special holiday program called "Baking from the Heart" to help raise funds for the fight against hunger. As part of the program, throughout the months of November and December 2004, a portion of all proceeds from select product sales in the Amazon.com Kitchen & Housewares store will benefit Share Our Strength. Manufacturers that have agreed to participate through sales of their products at Amazon.com include Amco, Breville, Emile Henry, iSi, Kaiser Bakeware, Metrokane, Meyer, OXO, Tilia, and Wusthof.

"With the holidays approaching, Amazon.com is delighted to be able to help a leading charitable organization like Share Our Strength in the fight against hunger," noted Chris Nielsen, Director of the Amazon.com Home & Garden store. "When our customers purchase and use products like the Metrokane juicer or the Breville healthy grille, or when they use a new Meyer bakeware set to create any of the wonderful recipes from the Baking from the Heart cookbook, they'll not only be enjoying a delicious treat, but will be helping to make the holidays a little better for someone in need."

"Share Our Strength is thrilled to join with Amazon to reach the millions of customers who shop at Amazon.com," said Bill Shore, Executive Director and Founder of Share Our Strength. "With childhood hunger and poverty on the rise in the US, the efforts of those manufacturers who have agreed to participate in the program through their generous contributions are more important than ever. We extend our thanks to all the partners sharing their strength to make this program a success."

The Amazon.com/Share Our Strength antihunger program was inspired by Baking from the Heart, a new cookbook from Share Our Strength that features 50 of America's most outstanding bakers sharing recipes and stories. Many of the chefs featured in Baking from the Heart will be active participants in the program, helping to communicate its message to the media and their many clients around the country. Participating chefs include Bill Yosses, pastry chef at Citarella in New York City and author of Baking for Dummies; Emily Luchetti, author of A Passion for Desserts and executive pastry chef at Farallon in San Francisco; Gale Gand, author of Just a Bite, host of Sweet Dreams and executive pastry chef at TRU in Chicago; and Karen Barker, author of Not Afraid of Flavor and co-owner and pastry chef at the Magnolia Grill in Chapel Hill, NC.

Visit www.amazon.com/sos for more details on the "Baking from the Heart" antihunger holiday program.

About Share Our Strength

Share Our Strength, one of the nation's leading anti-hunger organizations, is fueled by a simple, but powerful, philosophy: It takes more than food to fight hunger. The organization mobilizes thousands of individuals to organize events, host dinners, teach cooking and nutrition classes to low-income families and serve as anti-hunger advocates. Share Our Strength believes it takes each of us, sharing our strength, to make a difference. Since its founding in 1984, Share Our Strength has raised more than $163 million to support more than 1,000 anti-hunger, anti-poverty organizations worldwide. For more information, please visit www.strength.org.

About Amazon.com

Amazon.com (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, international expansion, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.


    CONTACT: Amazon.com
             Molly Ingle, 206-266-3111
             ingle@amazon.com
             or
             DBA Public Relations
             Roberta Tsang, 212-388-1400, X. 22
             rtsang@dba-pr.com

    SOURCE: Amazon.com

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