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Flybar 1200 Now Available for Pre-Order Exclusively in Amazon.com's Sports & Outdoors Store

SEATTLE--(BUSINESS WIRE)--July 8, 2004--

New High-Performance Sports Apparatus Co-Developed by

Eight-Time World Cup Champion Skateboarder Andy Macdonald;

Exclusive Videos and Photos Introduce Flybar to Amazon.com Customers

Amazon Services, Inc., an Amazon.com (Nasdaq:AMZN) company, and SBI Enterprises, widely recognized as the maker of the finest pogo sticks available, today announced that the Flybar 1200 -- a high-performance mobile exercise and stunt bar that enables riders to clear heights over five feet by bouncing on a rubber-like spring system -- is now available for pre-order online exclusively in Amazon's Sports & Outdoors store, at www.amazon.com/flybar. The Flybar 1200 will be shipped to customers on September 15, 2004, its scheduled release date.

In addition to being the exclusive online retailer of the Flybar 1200 through the end of 2004, Amazon.com is offering customers exclusive content to help them learn about the product. This includes a video message from eight-time World Cup Champion skateboarder and co-developer of the Flybar, Andy Macdonald, and photos that provide the first detailed look inside the Flybar's innovative patented spring system. The Flybar 1200 is being offered for $299.99.

"Amazon.com is fortunate to be the exclusive online retailer for the Flybar 1200," said Russ Grandinetti, vice president of Amazon's Sports & Outdoors store. "The Flybar is a great addition to Amazon's Sports & Outdoors selection, and we expect it will be extremely popular among our large group of early adopter customers who constantly search out cool new products."

Flybar is the joint vision of pro skateboarder Andy Macdonald and Irwin Arginsky, president of SBI enterprises. Macdonald, who as a child developed a strong appetite for bouncing, had long been unable to find a pogo substantial enough to support his weight, strength, and the demands of a world-class athlete. Arginsky, whose company has been manufacturing pogo sticks since 1918, was continually searching for an opportunity to develop a product that would bring the "excitement of elevation" to a new level and create a new product category, not just a new fad -- and had a prototype of a patented spring system that could clear heights over five feet. Macdonald became aware of Arginsky and his quest in August 2001, and the two began collaborating on the Flybar shortly thereafter.

Powered solely by a rider's leg strength and body weight, the Flybar enables riders to clear heights over five feet by bouncing on a rubber-like spring system that feels similar to a trampoline. The one-of-a-kind patented elastomeric spring system, invented by MIT-trained physicist Bruce Middleton, can be adjusted to accommodate riders of varying ages, weights, and skill levels. The Flybar 1200 supports riders up to 250 pounds.

"Amazon's Sports & Outdoors store is the perfect place to introduce Flybar to consumers," said Andy Macdonald. "Amazon has the unique ability to present the Flybar to its more than 41 million active customer accounts with in-depth product and technical information, including exclusive videos and photos that bring the Flybar to life and enable their customers to really grasp how the Flybar works, how to use it, and what it's capable of."

Award-Winning Product at ISPO

The Flybar 1200 recently received the 2004 Delrin BrandNew Award given by Dupont for the best new hardware product at ISPO, the world's largest sporting goods trade show. Additional models tailored to intermediate riders and kids, who don't require the same level of thrust as provided by the Flybar 1200, will be introduced beginning in spring 2005.

About SBI Enterprises

SBI Enterprises, based in Ellenville, NY, has been manufacturing pogo sticks since 1918 and is the original holder of the Hansburg Pogo patents. SBI is widely recognized as the maker of the finest pogo sticks available thanks to its worldwide success in designing, manufacturing and selling that product for the last 86 consecutive years.

David Jargowsky is a principal of SBI Enterprises based in New York City. He serves as the Flybar Division team leader and project coordinator.

Bruce Middleton is the inventor of the patented technology at the core of the Flybar. Middleton is an MIT-trained physicist and full-time inventor. He lives in Vancouver, BC.

About Amazon Services, Inc.

Amazon Services is a subsidiary of Amazon.com, Inc. created in order to make the technology and services that power Amazon.com available to retailers seeking a world-class, cost-effective e-commerce offering to their customers. Amazon Services offers its merchant partners use of Amazon's leading e-commerce Web site technology, best-in-class fulfillment and customer service, and access to tens of millions of visitors per month. The creation of Amazon services now allows the company to focus additional resources on helping more retailers.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.


    CONTACT: For more information, including product photos, contact:
             Amazon Media Relations
             Kristin Mariani, 206-266-7180
             or
             Flybar/SBI Media Relations
             John Flanagan, 203-222-9013

    SOURCE: Amazon.com, Inc.

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