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``Arthur Celebrity Audiobook'' Now Available for Purchase Exclusively at Amazon.com
    SEATTLE--(BUSINESS WIRE)--July 2, 2004--

  Clay Aiken, Kevin Bacon, Kelly Ripa, and other Celebrities Narrate
        Stories from Marc Brown's Top-rated Children's Series;
     Clay Aiken Shares Exclusive Bonus Track with Amazon Customers

Amazon.com LLC, an Amazon.com, Inc. company (Nasdaq:AMZN), today announced that the "Arthur Celebrity Audiobook" -- a new children's audiobook featuring such notable artists as Clay Aiken, Kevin Bacon, and Kelly Ripa narrating stories from the popular "Arthur Adventure Series" -- is now available for purchase exclusively on Amazon.com.

Arthur is the first title in the new "Stories for Heroes" audiobook series, in which children's stories are brought to life by popular sports and entertainment personalities. A majority of the "Stories for Heroes" sales proceeds benefit children's charities.

Visitors to Amazon.com can also access a free audio stream of an exclusive bonus story, "Arthur's Teacher Trouble," narrated by Clay Aiken. The audiobook and bonus track can be easily accessed at www.amazon.com/arthur.

"We're very excited to be sharing 'Stories for Heroes' with consumers, and have chosen to launch the series exclusively on Amazon.com to make it easy for people to find and discover the 'Arthur Celebrity Audiobook' and help us support these important children's charities," said Clay Aiken, recording artist and narrator on the "Arthur Celebrity Audiobook."

A majority of the sales proceeds from the "Arthur Celebrity Audiobook" will be donated to the Elizabeth Glaser Pediatric AIDS Foundation, which is the worldwide leader in the fight against pediatric AIDS; the National Education Association Health Information Network, which is dedicated to improving the health and safety of students and school personnel; and the Bubel/Aiken Foundation, which provides services and financial assistance to facilitate the integration of children with disabilities into the life environment of children without.

"The Arthur children's series is a perennial Amazon.com customer favorite," said Amazon editor Daphne Durham. "We're honored to support the 'Stories for Heroes' launch by introducing the 'Arthur Celebrity Audiobook' to our customers, who are not only sure to enjoy the audiobook, but also the exclusive bonus story from Clay Aiken."

The "Arthur Celebrity Audiobook" is an enhanced audio CD that features stories, pictures, music, games, and educational content for children, parents and teachers, and was produced by New York-based (212)MEDIA. To learn more about the audiobook, enjoy the exclusive bonus content, and explore more Arthur products, visit www.amazon.com/arthur. The "Arthur Celebrity Audiobook" is eligible for Amazon.com's free Super Saver Shipping on orders over $25.

About the Arthur Children's Series

Created by Marc Brown, Arthur is one of the premier brands in children's entertainment. The PBS television program is the top-Nielson rated show for kids ages 2 to 5, reaching nearly 9 million homes twice a day. More than 49 million Arthur books have been sold since 1996, and more than 7 million Arthur videos are sold annually.

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Sellers on the Amazon.com Website offer millions of unique new and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, kids and baby, and home and garden.

Amazon.com's affiliates operate six Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.


    CONTACT: Amazon Media Relations
             Kristin Mariani, 206-266-7180

    SOURCE: Amazon.com, Inc.

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