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Amazon.de Opens New Shop for Kitchen & Housewares
  • Thousands of products by leading top-brand manufacturers available
  • Coffeemakers from Melitta, toasters from Krups, electric toothbrushes from Braun and silverware from Zwilling – now available at Amazon.de
  • Philips automatic Senseo coffeemaker for 64.95 EUR, water-boiler from Braun for 33 EUR
  • And free delivery for orders valued at 20 EUR or more

 

Munich, April 10, 2003 - Amazon.de has opened its new “Kitchen & Housewares” shop today. The store's wide selection includes thousands of products available at attractively low prices. The assortment ranges from electrical kitchen appliances to home & garden articles made by leading manufacturers. Internet users who visit www.amazon.de/haushalt will find comprehensive information about the products. At Amazon.de's “Kitchen & Housewares” shop, users can also take advantage of the same features with which they're already familiar from their virtual shopping at other Amazon.de shops.

Amazon.de is offering many attractively priced discounts to kickoff the new store: for example, the Philips HD 7800/72 Senseo automatic coffeemaker for 64.95 EUR and the Braun WK 210 AquaExpress® water-boiler for 33 EUR. Amazon.de delivers orders valued at 20 EUR free of charge to whatever destination the customer specifies.

From AEG to Zwilling: there are thousands of products in the assortment

Whether you're a chef de cuisine, a hobby gourmet or a trendsetter, and of course, whether you need something for a fashionable lifestyle apartment or for your first own dwelling: everyone will find the right products to meet their needs at the “Kitchen & Housewares” shop.

Amazon.de offers the following groups of products at its “Kitchen & Housewares” shop:

  • Electrical kitchen devices
  • Kitchen appliances and cookware
  • Tableware, silverware & glassware
  • Household appliances
  • Products for body care & the bath
  • Table & living accessories
  • Home & garden items


In addition to a huge assortment of other merchandise, consumers can also find articles made by the following brand-name manufacturers:

  • Coffeemakers and espresso machines from Saeco, Philips and Rowenta
  • Blenders and kitchen machines from Braun, Tefal and Krups
  • Tableware, silverware & glassware from Zwilling, Severin and Bodum
  • Vacuum machines from AEG, Bosch, Miele and Siemens
  • Hairdryers from Braun, Siemens and Babyliss
  • Electric shavers from Braun and Philips
  • Electric toothbrushes from Braun
  • Home & garden articles from Blomus, Rösle and Sigg
  • Table and living accessories from Bodum, Leifheit and Tramontina


Smashingly Low Prices to Celebrate the Start of the New Shop

The attractive prices in Amazon.de's new shop are extremely appetizing. For example,1 :

  • Philips HD 7800/72 Senseo automatic coffeemaker for 64.95 EUR
  • Braun WK 210 AquaExpress® water-boiler for 33.00 EUR
  • Braun 7504 Syncro® electric shaver for men for 99.00 EUR
  • Silit Quadro cookware set for 149.00 EUR
  • Bosch MAS 4200 universal cutting device for 22.95 EUR
  • Zwilling Twingrip knife block for 89.95 EUR
  • Braun SI 6220 Free Style steam iron for 34.95 EUR
  • Alfi Automatic thermos bottle for 17.95 EUR

Additional favorably priced offers can be viewed at www.amazon.de/haushalt.

1) All offers are valid for as long as supplies last.

The Service: Place Your Order By Clicking Your Mouse and the Selected Merchandise Will Be Delivered Directly to Your Home 
Internet users can conveniently shop online at the new “Kitchen & Houseware” shop. The merchandise that the customer orders will be delivered directly to any desired location – and the delivery is free of charge on orders valued at 20 EUR or more.

It makes no difference whether you're a household expert or an absolute beginner in the kitchen. Popular features such as: editor's reviews; personal recommendations; searches according to brand name, type of product, or kitchen and household charts [lists top-selling items] help customers to select the right products. Furthermore, the shopper has the option of reading what other customers have written about kitchen and household articles purchased at Amazon.de. This enables the potential purchaser to benefit from the experiences of other Internet users. Customers can rate the products they've bought according to the familiar five-star evaluation system, thus assisting other users in their search for suitable articles. The hottest trend products can be preordered at Amazon.de: these products will then be punctually shipped to the customer as soon as sales of these items commence. Internet users can use Amazon.de's “marketplace service” to purchase new and used kitchen & household articles at attractive prices.

Everything you need to feel good in your own home! Of course, along with your Kitchen & Houseware items, you can also order the matching music to accompany your dinner, as well as books about the latest trends in cooking and home furnishing.

The new Kitchen & Houseware shop can be reached via Amazon.de's starting page or by surfing to www.amazon.de/haushalt. Here, you'll find an overview of the categories, products, brands, and special offers available at Amazon.de's Kitchen & Housewares shop.

Amazon.de

Amazon.de opened its virtual doors in Germany in October 1998. Right from the start, the goal has always been to be world's most strongly customer-oriented enterprise, a virtual store where customers can find everything that they want to purchase online – and to find it there at the most favorable prices. Amazon.de, and the sellers whose products are listed on Amazon's Web site, offer millions of new and used products in the categories of books, music-CDs, videos, DVDs, electronics & photography, computer and video games, as well as software, computer accessories and magazines. Via Amazon Marketplace, zShops and auctions, individual persons and enterprises alike can offer new and used articles, as well as collector's items of all sorts, to millions of Amazon's customers. Amazon.de offers its customers the options of postpaid purchasing [an invoice will be sent to the customer along with the merchandise], secure prepayment via credit card, personalized recommendations, and time-saving ordering via 1-Click® technology. Cellphone users can order merchandise from Amazon by taking advantage of Amazon's WAP offer (www.amazon.de/mobil). Austrian customers will find Amazon's complete product portfolio, along with editorial contents that have been specifically written for Austria, at Amazon.at.

Amazon.de is one of five international Web sites operated by Amazon.com, a Fortune 500 enterprise with its corporate headquarters in Seattle, Washington, USA. The other four enterprises are Amazon.fr, Amazon.co.jp, Amazon.co.uk and Amazon.ca. Amazon.de is the trade name for Amazon.com Int'l Sales, Inc., Amazon.com International Auctions, Inc. and Amazon.de GmbH, all of which are 100% subsidiaries of the global online merchant Amazon.com, Inc. (NASDAQ: AMZN).

This press release contains future-oriented statements in the sense of Paragraph 27A of the currently valid version of the Securities Act of 1933. Actual financial results may differ drastically from the expectations of the management. Future-oriented statements of this sort are subject to significant risks and incalculable factors which include, among many other such factors, risks related to potential future losses, significant debts, competition, commercial agreements and strategic partnerships, seasonal fluctuations, potential variations in operative results and growth rates, currency exchange rates, the management of possible expansions, system disturbances, international growth, consumer trends, inventory, the optimization of distribution centers, restrictions in operative history, legal regulations and taxation, fraud, as well as the opening up of new fields of business. Additional information about factors which could potentially influence the financial results achieved by Amazon.com are discussed in the documents which Amazon.com has submitted to the Securities and Exchange Commission [the U.S. authority charged with the task of monitoring the stock market]. Among others literature, these documents also include Form 10-K, which Amazon.com submitted for the year ending on December 31, 2002, as well as all subsequent reports.

If you have any questions, please contact:

Amazon.de GmbH
Public Relations
Mirja Bauer
Moosacher Strasse 51
80809 Munich
Telephone: 089/35803-329
Telefax: 089/35803-481
Email: mirja@amazon.de 


Häberlein & mauerer ag
agentur für public relations
[public-relations agency]
Marion Jüstel
Franz-Joseph-Strasse 1
80801 Munich
Telephone: 089/38 108- 107
Telefax: 089/38 108- 150
Email: marion.juestel@haebmau.de


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