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Amazon.co.uk Expands Into Kitchen & Home Ranges

– Top Brands At Low Prices -

London: 9 April 2003: Leading online retailer Amazon.co.uk today announces a new Kitchen & Home store (www.amazon.co.uk/kitchen) designed for customers looking for a wide range of kitchen and home products at great prices. The new store offers a convenient, simple and entertaining way for customers to find and discover all the premium brand products they need for their kitchen and home. And with Amazon.co.uk's Super Saver Delivery offer of free UK delivery on orders over £39, the new Kitchen & Home store is set to be a winner with customers.

Robin Terrell, managing director of Amazon.co.uk, commented: “Kitchen and Home is a natural extension to our product lines in the UK. We are pleased to offer our customers a great selection of kitchen and home products at great prices, while providing them with a wealth of information so they can find exactly what they're looking for.”

Amazon.co.uk's Kitchen and Home store offers top brands at low prices, including today's most popular products such as:

  • Kenwood Smoothie Maker for £32.97
  • Gaggia Coffee Deluxe Traditional Espresso Maker for £169.97
  • Siemens Porsche Cordless Kettle for £69.97
  • Braun Freeglider 6680 Mens Shaver for £84.97
  • Philips Sonicare Electric Toothbrush for £74.97


“Our proven formula of low prices, free super saver delivery, and objective editorial and unbiased customer reviews, will make Amazon.co.uk Kitchen & Home the one-stop shop for all of your household needs,” Terrell added.

Amazon.co.uk's Kitchen & Home store will offer a wide selection of home appliances, kitchen gadgets and personal care items – such as irons, coffee makers, sandwich toasters and hairdryers - as well as the opportunity to pre-order items and receive exclusive on-line special offers. 

The product range available at launch will include:

  • Coffee makers and espresso machines by Gaggia, Krups, Dualit, Braun and DeLonghi
  • Cookware by Le Creuset, Chasseur, Prestige and Meyer
  • Blenders, food processors and mixers by Magimix, Moulinex, Kenwood and Russell Hobbs 
  • Knives by Viners, Oneida and Henckels
  • Electric kettles by Dualit, DeLonghi, Kenwood and Brita
  • Juicers by Kenwood, Siemens, Breville and Russell Hobbs
  • Health grills by George Foreman, DeLonghi and Breville
  • Toasters and sandwich toasters by Dualit and Breville
  • Hairdryers and stylers by Philips, Revlon and Babyliss
  • Shavers and clippers by Philips, Wahl and Philishave
  • Electric toothbrushes by Braun and Philips 
  • Irons by Tefal, Philips, Morphy Richards, Rowenta and Braun


Amazon.co.uk Kitchen & Home customers will find all the information they need to make informed purchases. Editorial and customer reviews, product recommendations, buying guides and pre-order for highly anticipated products are just some of the features that will ensure Amazon.co.uk's Kitchen & Home section is the ultimate place to buy kitchen and home products on-line.

The Kitchen and Home store also offers individuals and businesses alike the opportunity to sell related new and used products along side Amazon via Marketplace - the 3rd party programme that increases the purchasing choice offered to its' customers. Any companies interested in selling a range of kitchen and home products at Amazon.co.uk should email kitchen-sellers@amazon.co.uk.


* Prices correct at time of press

For further information please contact:
Lisa Ramshaw or Rachel Silk, Amazon.co.uk on 020 8636 9280

About Amazon.co.uk 
Amazon.co.uk opened its virtual doors in October 1998, Amazon strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.uk and sellers list millions of new and used items in categories such as books, CDs, videos, DVDs, software titles, PC & video games, electronics and toys. Through Amazon Marketplace, zShops and Auctions any business or individual can sell virtually anything to Amazon.co.uk's millions of customers. Amazon.co.uk has strategic alliances with Carphone Warehouse, Waterstones and Expedia.co.uk. Amazon.co.uk customers enjoy the benefits of industry-leading, online shopping technology such as secure credit-card payment; personalized recommendations; streamlined, 1-Click® ordering and hassle-free Bid-Click auction bidding. Through Amazon Anywhere, Amazon.co.uk also is available on mobile phones with WAP technology; look at www.amazon.co.uk/anywhere for details. 

Amazon.co.uk is one of five internationally focused websites operated by Amazon.com, a Fortune 500 company based in Seattle USA; the others are the French-language site Amazon.fr; the German-language site Amazon.de; the Japanese-language site Amazon.co.jp and Amazon.ca. Amazon.co.uk is the trading name for Amazon.com Int'l Sales, Inc., and Amazon.com International Auctions, Inc., which are both wholly owned subsidiaries of global online retailer Amazon.com, Inc. (NASDAQ: AMZN). 

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.


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