Press Release

<< Back
Amazon.com Offers the Fifth Harry Potter Book for Immediate Pre-order

Harry Potter and the Order of Phoenix jumps to No. 1 on Amazon.com's Books Bestseller List Within Two Hours of Becoming Available for Pre-order

SEATTLE--Jan. 15, 2003-- Just hours after it was announced that the long-awaited fifth book in J.K. Rowling's spell-binding Harry Potter series will be published on June 21, 2003, Amazon.com (Nasdaq:AMZN) today announced that customers can, effective immediately, place orders for Harry Potter and the Order of the Phoenix (Book 5) to ensure that they receive their copies when the book becomes available. Harry Potter and the Order of Phoenix has already jumped to No. 1 on Amazon.com's Books bestseller list.

Scholastic has not yet set the price for the 255,000-word book, but Amazon.com customers can reserve their copies now. Amazon.com will sell Harry Potter and the Order of the Phoenix at 40 percent off the retail price.

More than two years after the release of Harry Potter and the Goblet of Fire, the fourth book in the bestselling Harry Potter series and Amazon.com's largest book pre-order ever, Muggles everywhere can now go to Amazon.com and, without leaving their home or office, ensure that they'll be among the first to receive a copy of this wildly anticipated book when it hits the shelves in June. More than 600,000 Amazon.com customers -- nearly 1.5 times the number of customers who pre-ordered Harry Potter and the Goblet of Fire (Book 4) -- have signed up to be notified as soon as the fifth book becomes available for pre-order.

"Our customers are loyal and rabid Harry Potter fans, and we are delighted to offer them the simplest, most convenient way to reserve their copies immediately," said Steve Kessel, vice president of Amazon.com's Books, Music, Video and DVD business. "By pre-ordering now, they will be among the first to receive the book when it's released in June, and they will save 40 percent in the process."

Highlights of Harry Potter Mania

In recent years Harry Potter has dominated Amazon.com's bestseller lists across several categories, and the frenzy shows no signs of waning. Harry Potter sales highlights include:

  • Books: Five Harry Potter books were among Amazon.com's bestselling books of 2001, including two Harry Potter schoolbooks: Quidditch Through the Ages and Fantastic Beasts & Where to Find Them at No. 2; Harry Potter and the Goblet of Fire (Book 4) at No. 5; Harry Potter and the Prisoner of Azkaban (Book 3) at No. 12; and Harry Potter and the Sorcerer's Stone (Book 1) at No. 14.

  • Pre-order Record: Harry Potter and the Goblet of Fire (Book 4) was Amazon.com's largest book pre-order in history with over 400,000 worldwide pre-orders -- more than eight times the advance orders placed for Harry Potter and the Prisoner of Azkaban (Book 3). Amazon.com accounted for nearly 10 percent of the print run for Book 4.

  • DVD: The Harry Potter and the Sorcerer's Stone(TM) DVD, which was released on May 28, 2002, hit No. 1 on Amazon.com's DVD bestseller list within an hour of becoming available for pre-order in February 2002 and held the No. 1 spot for 16 weeks and was one of Amazon.com's bestselling DVDs in 2002.

  • VHS: The Harry Potter and the Sorcerer's Stone(TM) video held the No. 1 spot on Amazon.com's Video bestseller list for 21 weeks after becoming available for pre-order in February 2002. It was also Amazon.com's bestselling video for 2002.

  • Worldwide Holiday Phenomenon: Harry Potter dominated the 2001 and 2002 holiday seasons at Amazon.com, with customers worldwide purchasing over 700,000 Harry Potter books and related products.

All the Latest Happenings in Potterville

Amazon.com's dedicated Harry Potter store (www.amazon.com/harrypotter) is a one-stop destination for all the latest Harry Potter news, information and merchandise. In addition to pre-ordering Harry Potter and the Order of the Phoenix (Book 5), visitors to the store can browse Harry Potter-related products from across Amazon.com's online stores, including those operated with Toysrus.com and Target.com, and stay current on all the latest in Potterville with a calendar of Harry Potter events.

For more information, or to arrange an interview with an Amazon.com editor, contact Amazon.com Public Relations at 206/266-7180.

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online at a great price. Amazon.com and sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living items.

Amazon.com operates five international Web sites: www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, strategic alliances and business combinations, seasonality, potential fluctuations in operating results and rate of growth, foreign-currency exchange rates, management of potential growth, system interruption, international expansion, consumer trends, fulfillment center optimization, inventory, limited operating history, government regulation and taxation, fraud and Amazon.com Payments, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 2001, and all subsequent filings.


Contact Amazon PR

For Non-media Inquiries:
Amazon Customer Service
For Kindle Marketing/Brand Inquiries:
Kindle Brand Use Guidelines