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Amazon.Com Launches Third Annual Holiday Delight-O-Meter; More Than 8 Million Items Already Ordered from Amazon.com Sites Worldwide This Holiday Season

SEATTLE--Nov. 12, 2002--Amazon.com (Nasdaq:AMZN) today launched its holiday Delight-O-Meter, which first appeared on the site for the 2000 holiday season.

Viewable on the Amazon.com Welcome page (www.amazon.com), the Delight-O-Meter tracks the approximate number of items ordered from Amazon.com domains worldwide. It debuted today with more than 8 million items ordered since November 1, 2002.

Amazon.com is preparing for its busiest holiday season ever, as value-conscious consumers seek to save time and money in the shortest holiday season in recent years. The holiday shopping season, traditionally defined as the days between Thanksgiving and Christmas, lasts only 26 days in 2002, compared to 32 days in 2001. Customers will also find the lowest prices ever at Amazon.com this holiday season, including 30 percent off books over $15; significantly lowered prices on electronics, tools and bestselling CDs and DVDs; and Free Super Saver Shipping on orders over $25.

NOTE: The Delight-O-Meter should not be viewed or used as a
predictor or indicator of revenue or other financial information
relating to Amazon.com. The Delight-O-Meter is updated continually,
but lags actual items ordered depending on the item.

About the Amazon.com Delight-O-Meter

The Delight-O-Meter tracks the approximate number of items ordered at Amazon.com domains worldwide, such as www.amazon.com, www.amazon.ca, www.amazon.fr, www.amazon.co.uk, www.amazon.de and www.amazon.co.jp, as well as at cobranded domains such as www.borders.com and www.virginmega.co.jp. Items tracked by the Delight-O-Meter include items ordered at Amazon.com domains from third-party sellers, such as items ordered in the Toysrus.com and Target stores on Amazon.com and from Amazon Marketplace individual and business sellers, as well as Amazon.com-owned items ordered on non-Amazon.com domains, such as books ordered from Amazon.com's store at www.target.com. The Delight-O-Meter excludes certain items, including gift certificates, items ordered from mail catalogs, items not owned by Amazon.com ordered from non-Amazon.com domains (such as www.target.com), and items ordered through the cobranded Health & Beauty, Cars, and Travel stores on Amazon.com. The Delight-O-Meter is not adjusted for items ordered that are subsequently canceled or returned. The Delight-O-Meter debuted on November 12, 2002, with a count of over 8 million items ordered since November 1. The Delight-O-Meter is updated continually, but lags actual items ordered depending on the item. The Delight-O-Meter should not be viewed or used as a predictor or indicator of revenue or other financial information relating to Amazon.com.

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online at a great price. Amazon.com and sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living items.

Amazon.com operates five international Web sites: www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, strategic alliances and business combinations, seasonality, potential fluctuations in operating results and rate of growth, foreign-currency exchange rates, management of potential growth, system interruption, international expansion, consumer trends, fulfillment center optimization, inventory, limited operating history, government regulation and taxation, fraud and Amazon.com Payments, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2001, and all subsequent filings.


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