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Amazon.com Launches Apparel & Accessories Store

Teams with Gap, Nordstrom, Lands' End, Eddie Bauer, Target, Marshall Field's, Foot Locker and Others to Offer over 400 Apparel Brands

SEATTLE--(BUSINESS WIRE)--Nov. 7, 2002--

Customers Can Now Shop the Amazon Way for a Vast Selection of Clothing, Shoes, and Accessories, Including Kids & Baby Apparel and Maternity, Petites, Plus and Big & Tall Sizes

Amazon.com (Nasdaq:AMZN) announced today that it has teamed with Gap, Nordstrom, Target, Lands' End, Eddie Bauer, Old Navy, Marshall Field's, Foot Locker and other leading apparel companies to offer more than 400 popular brands in its new Apparel & Accessories Store (www.amazon.com/apparel).

Customers can now shop in one convenient place with one easy-to-use shopping cart for well-known apparel, shoe and accessory brands. Launched in time for the holidays, the Amazon.com Apparel & Accessories Store provides all the tools and helpful information Amazon.com customers have come to expect, such as customer reviews and rankings, similarities and more.

"This is now the easiest way for Amazon.com's tens of millions of visitors a month to find and buy apparel and accessories from over 400 major brands, including Gap, Old Navy, Nordstrom, Eddie Bauer, Lands' End, Target and Foot Locker," said Jeff Bezos, founder and CEO of Amazon.com. "Our goal is to provide a complete apparel selection and offer it the Amazon way -- with easy navigation, a single shopping cart, your ordering and payment information already on file and lots of helpful information."

As an introductory offer, and for a limited time, shoppers will receive a $30 promotional certificate toward a future Amazon.com purchase with their first $50 purchase in the Apparel & Accessories Store. For more details, visit www.amazon.com/apparel.

Amazon.com shared a special beta preview of the new Apparel & Accessories Store last week, inviting a group of customers to try out the store and give their feedback. In the first few days of the recently concluded store preview, customers ordered:

  • 14,487 shirts (Polo Ralph Lauren button-downs to DKNY blouses)

  • 1,843 jackets (Old Navy fleece to Polartec windbreakers)

  • 2,712 sweaters (Eddie Bauer V-necks to Liz Claiborne cardigans)

  • 140 swimsuits (Tommy Bahama to Speedo)

  • 9,408 pants (Gap khakis to GUESS? jeans)

  • 485 skirts (Nordstrom suede to Spiegel leather)

  • 1,461 articles of sleepwear (Marshall Field's satin robes to Lands' End flannel pajamas)

  • 3,254 pairs of shoes (Nike Air Max to Nine West boots)

  • 1,870 pairs of socks (Cole Haan cashmere-blend to OshKosh B'Gosh cotton)

  • 2,805 accessories (handbags, watches, scarves, etc.)

  • 3,287 pairs of underwear (Jockey briefs to Hugo Boss boxers)

A sampling of the more than 400 brands available in the Amazon.com Apparel & Accessories Store through its merchants follows:

 adidas                                    La Perla
 Allen Edmonds                             Levi's                    
 American Tourister                        Liz Claiborne             
 Andrew Marc                               London Towne by London Fog
 Anne Klein                                Lucky Brand Dungarees     
 BCBG Max Azria                            Marshall Field's          
 Betsey Johnson                            Mephisto                  
 Birkenstock                               Merrell                   
 Bostonian                                 Mossimo                   
 Briggs & Riley                            Nadri                     
 Brooks                                    Naturalizer               
 Bruno Magli                               New Balance               
 Cole Haan                                 Nicole Miller             
 Columbia Sportswear Company               Nike                      
 Converse                                  Nine West                 
 Cutter & Buck                             No Fear                   
 DKNY                                      Nordstrom                 
 David Leadbetter                          Old Navy                  
 Dockers                                   OshKosh B'Gosh            
 Dooney & Bourke                           Perlina                   
 Dr. Martens                               Pierre Cardin             
 Eddie Bauer                               Polo Ralph Lauren         
 Eileen Fisher                             Quiksilver                
 Etienne Aigner                            Reebok                    
 Facconable                                Rockport                  
 Fendi                                     Samsonite                 
 Foot Locker                               Skechers                  
 Fossil                                    Spiegel                   
 Fubu                                      Sperry Top Sider          
 Gap                                       Steve Madden              
 Gore-Tex                                  Stride Rite               
 GUESS?                                    Stuart Weitzman           
 Halogen                                   Swarovski                 
 Hugo Boss                                 Swiss Army                
 Hush Puppies                              TAG Heuer                 
 Johnston & Murphy                         Target                    
 Jos. A. Bank                              The North Face            
 Kangol                                    Timberland                
 Karen Kane                                Tommy Bahama              
 kate spade                                Tommy Hilfiger            
 Keds                                      Tumi                      
 Kenneth Cole                              Wacoal Intimates          
 Lands' End                                Zero Halliburton          

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online at a great price. Amazon.com and sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living items.

Amazon.com operates five international Web sites: www.amazon.ca, www.amazon.co.uk, www.amazon.de, www.amazon.fr, and www.amazon.co.jp.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, strategic alliances and business combinations, seasonality, potential fluctuations in operating results and rate of growth, foreign-currency exchange rates, management of potential growth, system interruption, international expansion, consumer trends, fulfillment center optimization, inventory, limited operating history, government regulation and taxation, fraud and Amazon.com Payments, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2001, and all subsequent filings.


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